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Three Top Tips On Producing A Professional Press Release

Producing a professional press release is one skill to master, but making sure it is read by the media is another difficult task.

Journalists are frequently sent press releases in the post and via their email inbox, which unfortunately means they cannot read them all. So how do you make sure your press release stands out from the rest?

Here are three top tips that will ensure your press release will get noticed:

  • Press releases must demonstrate that a product or service is newsworthy enough to appear in the national press. A newspaper or magazine will only cover a product or service if they can see it will generate interest from the general public and more importantly, their readership.
  • The best press releases are direct, easy to read, relevant and concise. Writing an effective headline that is well-targeted, with a public focus is the easiest way for your story to gain coverage. Make clear what it is you are selling, who you are selling it to, and why you think it will be the leading product in the market.
  • As the tone of every publication is different make sure you re-write or update your press releases to reflect their audiences. If your press release is one single page it will look much easier to read and is more likely to be picked up and distributed in the news.

Written By

This post was written by Adam Snape. To find our more about Video Tile's cutting edge video production techniques and how to put them into practice, check out the firms website today.



  1. Azam

    June 29, 2012 at 4:46 pm

    Good and effective step to write a good press release.I will must keep in mind these steps while writing a press release.

  2. Prakash

    June 30, 2012 at 6:58 pm

    Nice tips for producing a professional press release.
    Thanks for sharing it…………

  3. Alec Farell

    June 30, 2012 at 9:50 pm

    Thank you for such good advice, especially #3 is awesome. I never thought at this, but I must follow it to make sure I have wide-spread area for my products.

    • Adam Snape

      July 3, 2012 at 12:48 pm

      Thanks Alec, glad you liked it and hope the tips come in handy.

  4. Prime

    July 10, 2012 at 7:45 am

    If you want to write a press release for journalists or the publishing house and you want to promote for them then you have to use a journalistic style or if you want to write professional releases then you have to positive impact for your marketing goals.

  5. Alison Wood

    July 19, 2012 at 7:36 am

    Those tips were nice.The main thing is the headline. If you have a good title you are sure to attract attention of journalists and people.Rest the content has to be clear,Interesting and concise.The 2nd point is very important for a successful press release.

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