With the growing traffic on the internet and the social media scene, businesses have no other way but to evolve with the changing times. The internet has opened up a plethora of possibilities that can be both an advantage and a risk to businesses.
It can be an advantage as almost everyone is on the internet and that means more potential customers to fish. On the other hand, social media can be disastrous too as a bad customer experience can be shared to the world in an instant. Well, it is another challenge for businesses to step up to the plate in providing stellar customer service to effectively manage negative reviews.
Consumers are much wiser now to turn to the internet before deciding to buy big ticket items. This is one of the reasons why it is necessary for businesses to have a strong social media presence to maintain a credible reputation in both actual and virtual business world.
Good thing, app developers are on the side of entrepreneurs as there are quite a handful of social media apps geared to help conduct and market businesses.
Yammer is a social networking app exclusive for people who work in the same company. If you have several employees working for you, this would be a great way for them to collaborate on projects and to exercise transparency on how office hours are spent by the minute. This works best for desk jobs and businesses that are composed of different departments doing a variety of tasks.
Save yourself from the unnecessary elevator trip to retrieve business documents, file sharing is as easy as pie with this app. No need to keep pressing ALT TAB to alternate through different window applications, you can easily integrate existing applications to Yammer.
Yammer is indeed a valuable business app that aims to drive employee productivity by making it easier to engage, collaborate and provide innovative ways to organize and streamline business processes.
The Social Media Giants – Facebook, Twitter, Instagram
These three social media giants don’t need any introduction. There have been reports that these three have changed people’s bedtime and waking up routine. Back then, people tinker with their trusty alarm clocks before retiring to bed and upon waking up. We are now living in a time where newspapers and bedtime stories are replaced by newsfeeds.
These three provide a free platform for businesses to reach more people when broadcasting an important announcement like sales, promotions, contests or whatnot. Facebook can be a makeshift marketplace for start-up businesses without having to worry about operational expense.
In this day and age, people try to avoid confrontations and resolve to tweets instead. Twitter can be a great tool to keep tabs on what consumers are saying about your business. People tweet whatever and it is likely that one will find unreported incidents that could help businesses stay in the know and make better SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis.
If your business has something to do with visuals, you can make use of Instagram and other Instagram-enhancing sites to entice consumers to try your product or service. If you are in the food business, you can post photos of your mouthwatering dishes that could have viewers dash to your restaurant in no time. This would also work if you are in the hair, make-up and photography business, you can post your portfolio for potential clients to browse through.
LinkedIn is a social network of professionals. This social media app can help you meet and bring the right people to your business. LinkedIn is not just for jobseekers and recruiters; one can find a wealth of industry information to stay in the loop in order to make forward-thinking business decisions.
Complementary businesses can become allies and come up with neat business ideas to help each other. An example would be a shop selling party favors and an event organizer. Business competition can be fierce and we could use all the help we can get.
All you need is just a little creativity and you’ll find that Tinder is actually a gold mine for your business.
I mean think about it, if you’re looking for business partners or like minded people, then the Tinder app will be able to help you with just that.
Instead of just going to local conventions, you can swipe your way through Tinder and meet with potential people who can help you grow your business. With Tinder, your arsenal in growing your business’s network has just increased ten folds! If you just follow the Tinder rules, you’ll surely get the better end of the stick.
Businesses should continuously strive to improve their process by making use of these social media apps to maintain and improve their value. It is a jungle out there and the competition is going to get tighter as more and more investors are getting creative in playing their entrepreneurial cards.