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The Pain Of The Google Panda Chop

The days of ugly link building practices are now an epic piece in our history books as Google Panda rolled out its latest updates targeting those content copycats and website scrapers who want to rank quickly in SERPs.  Copy and paste fanatics around the globe are probably chomping their finger nails in fear of Google Panda as no longer can you go to a website and copy one’s unique content and make it your own, a move that the search giant believes will clean up their search engine and allow only the true content providers to shine.  So if you want to call Google Panda anything, call it the “farmer update” for its aim to clean up the spammy propaganda ending up in their search strings.

How Does Panda Work?

Google has an excellent written algorithm that works perfectly to scan the internet, retaining only the best of available content for its users. Since the latest Google Panda update occurred, it has become even easier to refine your search results by pushing all of its duplicated and scraped content down the results ladder, leaving the webmasters who rely on other people’s content scratching their heads and wondering what they can do next. Many of the wholesome websites call Google Panda a savior, while others believe this is just the company’s way of sticking it to the little man.

Google Panda, named after engineer Navneet Panda, offers little choice for content copiers and spinners but to revert from their actions and come up with content and link building practices that are geared towards a more relevant website approach.  One webmaster we talked to even said they would have to shut down operations as they have no real content on their website.  Saddening, I know.  Actually, I didn’t lose a tear drop as this is good news for those writers and bloggers who are producing high quality content on a daily basis that never seem to do more than tread water.  Google needed to simply find a way to combat the scores of ‘poor content’ sites and the Google Panda update was their answer to the problem, even if it had to eradicate a few thousand websites along the way.

How To Approach Panda

In general, if you do not have an excessive amount of advertising on your website or have no type of branding to your wares or articles, you will be largely affected by the Google Panda algorithm update and should look into a means of changing your schema for the next time Google Panda update comes knocking.  If you have a travel website that has many duplicate reviews, or even an ecommerce store front with terrible product pages, then you will also be filed under the ‘deadbeat webmaster’ category in the Google Panda’s eyes and need to make the changes necessary so your ranking will not be adversely affected.  The mighty chop of the Kung Fu Google Panda will not simply stop, so it’s about time to remove your automated websites, the product pages that have no meaning, and replace all of your copied content to reflect a style of your own.

Once Google Panda has cleaned up all of the irrelevant web contents globally, it will simply get smarter.  If you have been affected by the duplicate content ninja, keep a few things in mind: Google Panda is not demonic nor out to put your business into the ground; users have basically evolved Google Panda into what it is today through feedback, surveys, and constant email communication about the veracity of their search engine.  Should your website, again, have been affected adversely by the latest Google Panda update 2.5.2, then perhaps it is time to look at your websites content and either change it yourself or have it professionally written to ensure that the content is proper.  Because the Google Panda Express will come back into town soon and again lower your site’s search authority if it doesn’t conform to its proper content, link building, and branding practices.

You need to step back and look at your website through the human-based eyes of Google Panda. Are you not branding properly? Is the message of the website, as a whole, easily conveyed through my content placement? Remember, Google Panda is a site-wide content, branding and link penalty, not simply a single page penalty. If a calculated percentage of your website’s pages fall below Google Panda’s quality based algorithm, then your whole site suffers. However, if you fix enough of these pages – which, the ones that are poor should become imminently clear – you may recover from the Beast of Burden people are dubbing the Google Panda.

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Posted by Greg Henderson, an Internet Marketer and SEO Associate for a cell phone lookup site FreePhoneTracer.com, and an find an email address site EmailFinder.com.

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