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Facebook Adds A Great New Feature For Business Pages

Facebook is ever evolving and sometimes this can be to users’ annoyance and frustration. Recent changes to Facebook include the “subscribe” tool, changes to the live feed and a bulkier chat window. It seems that the majority of new updates released by Facebook are not necessarily favoured by personal users, but are useful tools for businesses using Facebook to promote their brand.

One such new feature is the “People talking about this” calculation within fan pages. No longer will Facebook fans be able to judge the popularity of a page purely on the number of “likes” it has achieved, but they will also see whether fellow fans are actually engaged with the page. The tool is even more important for page administrators, as they can now gauge the effectiveness of their page without relying solely on the amount of wall posts and comments by fans.

The “People Talking About This” tool shows how many users have recently interacted with the page. An interaction can be anything from sharing contents with their friends, liking posts, tagging themselves in photographs or viewing event pages. It is worth noting that the tool refreshes daily and bases the total on the past week’s activities. The activities of those who have not yet clicked “like” on the page are also measured.

Not only is the feature visible for fans on the page, but for page owners a whole new set of “insights” have been created which are broken down post by post. This tool is fantastic for seeing how fans really interact with the content within a fan page.

For businesses that outsource the management of their Facebook pages, the “People Talking About This” tool can also be a telling representation of the effectiveness of their Social Media Management Company. A page maintained by Dynamic Search, an Internet marketing Tuscon firm shows clearly that the users they have sourced for the page are engaged. The “like” on the page are close to 3000, with “People Talking About This” close to 5000. This indicates that fans regularly visit and interact with the page and are engaged with the brand. If your page has a high volume of likes with a low talking about figure, it is time to address why this may be. Unfortunately with the “buying likes” culture, some businesses may need to rethink their outsourcers and make the change to a more professional Internet marketing firm.

Written By

Lara Moreton is an expert in internet marketing Tuscon writing on behalf of SEO Company Dynamic Search.



  1. Nishadha

    October 28, 2011 at 6:59 am

    Although we have a Facebook page, it’s mostly about just adding blog posts and for occasional announcement. Until you mentioned I didn’t give much thought to how many are talking about this. But since it might effect the like rate, will have to figure out something for that.

  2. Roger Jignesh Parekh

    October 29, 2011 at 12:45 pm

    Facebook is not only friends forum now, it has become a business place and every day changes in technology making facebook admins to give something new to users and how they can keep growing by introducing new features, recently changes in facebook makes it more useful, previously I was using it for friends talk or just a simple page of blog entries but now as many advance changes in business pages has been introduced so I have move some of my business links there and it working well.

    Thanks for sharing this post 🙂

    Roger Jignesh Parekh

    • jorge

      November 9, 2011 at 2:19 pm

      Congratulations for your business working out with the advance of facebook, I myself will be taking those steps for my business as well.

  3. joe

    November 1, 2011 at 2:31 pm

    I’ll definitely check on the ways I can benefit from this new facebook feature.. It’s nice of facebook to do this for us though. 🙂

  4. briant

    November 2, 2011 at 1:13 pm

    I’ll have to check this one out too! nice news!

  5. terry

    November 8, 2011 at 2:04 pm

    This is really good news for every businessman out there. Almost all of us have facebook accounts and it’s a plus when we can use it for business.

  6. kevin

    November 10, 2011 at 1:52 pm

    This is good news indeed, It’s just nice to know that social sites especially facebook is lloking on to being a more conducive place for your business growth. This is sure to attract people to look more to facebook than just a place of fun.

  7. Jessica

    February 4, 2012 at 11:01 am

    I would give this a try. This will be helpful for us in promoting our own businesses. Cheers for this post. keep it up! 🙂

  8. Rita Dawson

    May 3, 2012 at 4:44 am

    Facebook is really awesome. The latest versions are just amazing. And what not is possible through facebook.

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