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The Importance of Using Video as Part of Your Digital Marketing Strategy

With 78% of people watching videos at least once a week, it’€™s no secret that video is absolutely massive in today’s technological environment. As a result, video should now be an integral part of any businesses online digital marketing strategy. Businesses that do not use video content are already way behind the competition and are drastically reducing the opportunity of driving significant amounts of traffic to their website.

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Cisco estimates that video is expected to account for 57% of consumer traffic by 2015 and according to Econsultancy, branded video content reaches almost half of all internet users in the UK and more than half of these users then go on to click through to the brand’€™s website. These figures alone highlight just how important video content is in a business’€™s digital marketing strategy.

Getting your video on YouTube

YouTube is the second largest search engine and if YouTube were a country it would be the largest in the world after China and India. With over 6 million unique user visitors to YouTube each month, it’s transforming the way people discover information on the web. With figures like this as evidence, suggests that getting your business on YouTube will instantly help to build your brand awareness.

Putting your video on YouTube is easy and can be done by anyone. However because it’€™s so easy, and with over 100 hours of video being uploaded to YouTube every minute, knowing how to build an effective video that will ensure your business stands out from the crowd can be difficult. If you’€™re feeling overwhelmed about where to begin, there are lots of video production companies available that can offer great tips and advice to help build the most compelling video for your business.

Video across other social platforms

As well as YouTube, video is also being viewed across lots of other social platforms, including Facebook, Twitter and most recently Instagram with its 15 second video offering. It seems that video is more effective than text posts with videos being shared 12 times more than status updates containing just links or text posts.

Social media is at the forefront of digital marketing, so if your business hasn’t already built a social media platform, it is well worth the time and energy. Once you have a positive online presence on a variety of different social media platforms, you can ‘€˜share’€™ your video content, where it can potentially be exposed and viewed by thousands of people. This will ultimately drive more traffic and increase conversion rates for your business.

Video for Search engine optimisation (SEO)

Video content can also improve your business’€™s search engine optimisation (SEO). According to Marketing Week, in 2012, video results appeared in almost 70% of the top 100 search listings on Google. What’€™s more, the chances of getting a page one listing on Google increases by 53 times with video content. Baring in mind, this is on the basis that the videos have been tagged properly.

It is evident that the benefits of using video as part of your businesses digital marketing strategy are endless. So if your business does not already have any video content, then now is the time to do so, as video is only going to continue growing as technology becomes ever more influential on our lifestyles.

Written By

Freelance journalist and writer. Fascinated by poorly designed websites, amused by online trends and knowledgeable on conversion optimisation. Lives in the shadow of an older brother who moved to Tokyo to become one of the leading software developers in the world. Such is life. Occasionally writes on behalf of international movers Abels.



  1. Mark Ford

    September 28, 2013 at 6:03 pm

    Video is definitely something I’m keen to add as a service for my web design clients.

    If anyone can recommend someone that doesn’t charge the earth please let me know.

  2. Abhay

    September 29, 2013 at 6:51 am

    Videos help in Digital marketting in many ways.I am using Videos to promote CPA products these days and they are working too.

  3. Sam Milla

    October 9, 2013 at 10:09 am

    Videos with “alt tags” (just like in images) can be easily crawled by Google, letting them index the video and some information linked in it. Whether you want it on YouTube, be known on the social media platforms that you are into, or for SEO, maximize its creation by adjusting to search engines’ qualifications.

  4. vikash

    June 29, 2014 at 10:51 am

    Video these days play a very important role in digital marketing and we are using it very often these days and let me tell you that result is absolutely superb.

  5. Kim Lee

    July 11, 2014 at 2:14 am

    Using Video as a marketing strategy tool is really helpful it gives us quality subscribers and readers.

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