Finding a digital marketing agency that understands inbound marketing should be top priority if you want to maximize online marketing strategies.
Content marketing attracts customers with the content they are looking for in search engines and is outdating traditional interruptive marketing driven by hype. Indeed, building relationships is now key to conversions instead of clever sales pitches. The following are 5 key digital marketing trends that should be of interest to you in 2014.
Content Marketing
A high percentage of businesses that publish multiple blogs per week see an increase in their customer base. Blogging builds trust and loyalty by sharing useful and valuable information. Meanwhile, email marketing, along with newsletters and videos, remains a strong tool for building and organizing marketing lists.
Mobile Optimization
Nowadays, desktop use is waning while mobile gadgets are exploding, businesses are making mobile optimization a priority. Mobile users need to interact with mobile websites that display images the same way across all operating systems and browsers. Thus, a responsive web design is one solution as it eliminates the need for a separate mobile site.
Geo-Targeting
The rise of mobile marketing coincides with geo-targeting, which is the tailoring of campaigns to specific geographical locations. It can be accomplished by advertising platforms that allow local customization. Brick and mortar businesses that depend on local customers are creating different versions of ads for different locations.
Visual Social Media
Social media has clearly become a core component of online marketing and will continue to gain relevance. It’s now obvious that posts containing colorful high resolution images get more interaction than plain text. Look for this trend to escalate with more photos, videos and infographics. Images work better than long text because most social media users only have so much time to scroll through news feeds to find posts that capture their attention.
Shift to Google+
Google+ now counts much more than Facebook when it comes to search rankings. The more +1s your web pages and blogs accumulate, the better chance you have of getting better search rankings whereas Facebook “likes” do not have as much influence. Google’s growing emphasis on +1s may sway more businesses to spend more time with Google+.
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Mark Ford
January 24, 2014 at 7:26 am
Some really important points there.
Content Marketing does appear to be the number one strategy customers are asking me about.
Veeramanchineni Lalitha
January 25, 2014 at 5:52 pm
Great article. Your influencer collaboration is the most exciting part of what’s happening in the marketing world today. thinking outside the box and creating/curating memorable content is the highlight of what I do and what’s coming down the pike. great work
Alex John
January 25, 2014 at 7:51 pm
Mobile Optimization is really needed nowadays for every websites. With the increase use of smartphones and tablets, responsive web design has become an important trend in web development.
Stephanie Riggs
January 26, 2014 at 6:28 am
If you are running small business then it is very important to enhance the scope of your business and turn it into big one. Digital marketing is the way of getting more customers in your business but which things kept in mind for digital marketing is the big question often asked by the owners of running small business. You describe very well about important tools and trends to follow in 2014 and aware your customers whats happening in your industry. Thumbs up for your great post 🙂
David
January 27, 2014 at 10:34 am
Hello Erica Miller,
I am agreed with you these are the latest techniques that the marketing executives are adopting. But I would like to share about more. Well there are many marketers who are using the infographics links to get the maximum number of clients as well as to get their services or products popularized in the market.
Thanks for the review about the online marketing.
Vitthal
April 8, 2014 at 7:05 am
It’s important to have a well thought-out plan before you undertake any kind of marketing initiative. I so agree, “the future will have it’s eyes on every marketing channel and create strategies that are fully integrated and leverage the strengths of all of these channels.” There’s a lot of great content here. You have to learn lots of thing from this post. Thanks for sharing useful information.