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Sending Video Ecards: How Business Can Benefit Tremendously From It

The custom of sending greeting cards is an age old custom. To be honest, the custom was mainly limited within the realms of relatives or near and dear ones.

The custom of sending greeting cards is an age old custom. To be honest, the custom was mainly limited within the realms of relatives or near and dear ones. But lately, the custom of sending video ecards (the electronic version of a physical greeting card) is gaining ground due to the benefits that come with it.

Before I delve straight into video ecards, I should deal with the benefits of regular ecards (ones that are based purely on text accompanied with an image or gif at the very most) first. Even regular ecards come with several benefits that are:

  • Ecards can save you a whole lot of time when compared to that of physical cards.
  • Ecards can save you a whole lot of bucks. Okay, now that feature’s priceless; isn’t it?
  • And ecards are more environment-friendly when compared to that of physical greeting cards.

So that takes care of our regular ecards then. It’s time we get back to the original topic: video ecards. If regular ecards can provide their customers with such a range of benefits it’s almost natural for a video ecard to provide a few more (after all it comes with some sort of a movie, however short it might appear to be).

But how can businesses benefit tremendously from the use of business ecards? Let’s take a peek.

Video ecards enhance the gift experience and also support the power of mobility

When ecards are concerned, almost all of them support the power of mobility.

Any business tactic that supports mobility is a great one indeed. A large chunk of relevant traffic is there on the mobile internet. You don’t want to miss out on them; do you? Sending an ecard to a potential customer as a form of a holiday greeting accompanied with a few special offers and similar can really drag in a large chunk of traffic to your business both from the mobile and desktop web.

It can also up your business dealings within the holiday time frame; a thing that’s craved by every business in general. And video ecards can be your cherry on the cake because they can actually enhance the gifting experience from the customer’s point of view based on the design.

So is there something not to like? Guess not!

Video ecards give you the power of personalization

Okay, this is definitely the biggest advantage exhibited by these video ecards.

You can actually design your very own video from scratch, add in a nice bit of story, some decent animations accompanied with the name of your client, in the end, telling him/her how he’s played an important part in the growth of your company.

Sign it off finally with a holiday wish and place your name in the end (only if you are the CEO of the company). Remember your wish should appear “professional” from all point of view. This is, after all, a business client of yours and you don’t want to be too intimate at first glance.

In case, the number of recipients is huge and off your charts, you can opt to send individual generic video ecards to each and every one of them. These online ecards are available for free on several ecard sites. Check them out at your leisure.

A video ecard helps to create a bigger impression on your audience

I can tell you three reasons as to why video is popular right now.

  • Video entertains.
  • Video educates.
  • And video inspires.

So naturally, they will be able to create a significant impression on your audience in general because of their direct link to these three highlighted above.

You can use videos to make users laugh and cry; both of them are primary symptoms of a deep impression. So if you can use videos the right way in your holiday ecards, you will definitely get positive results coming your way.

So what do you reckon right now? Ready to send a holiday ecard to your customers yet? You better get ready ASAP mate.

Written By

Allan Lloyd is a highly skilled marketing and technical writer with over nine years of experience in professional settings. He has worked as a marketing writer for the last 4 years and half. He has performed a variety of different types of writing in the past, including entertaiment, fashion, and search-engine optimized blog writing. He believes, good writing is the most powerful force in the world that grows an interest in reading, whereas bad writing will just annoy and confuse the reader.

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