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4 Big Website Mistakes to Avoid

If your business relies on getting new customers through its website, then you know that you have to make sure your website is ticking all of the relevant boxes. The difference between a successful website and a poor one is ultimately determined by how well it achieves its objectives. So, in most cases, how much traffic is generated and more importantly the percentage of traffic that converts into paying customers. This isn’t just the case for e-commerce websites, but for all business websites. Even if you don’t sell products through your website, you want people to be compelled to contact you for your services, and therefore your website must be set up to do that.

Here are some common mistakes that you should avoid at all costs:

Setting up with the wrong web host

Before you even get started with building a website, you need to decide on a web hosting solution. There are many different companies that offer these services and also a variety of different types of packages that suit different website needs. So, for example, someone who just wants a couple of pages with products and contact details will have different needs to say a global store that wants to build an online shopping website. Lots of factors come into this decision, from how much storage space you need, how much traffic is likely to be visiting, what level of security you need and how much budget you have. People often opt for a free web host and then regret their decision when they see how limited they are when it comes to expanding their website.

Not producing the right content

Marketing experts will tell you that the most important aspect of your website is your content. Your content should always be built with your target audience in mind, so you need to think about what people who need your services would be searching for. If you are a driving instructor, for example, you might want to provide a link on your website to Toptests.co.uk, so that learner drivers will find it useful. You should spend a good amount of time developing your content, making sure that it is appealing and easy to follow. Video content is becoming increasingly popular, so it could be very worth your while to look at using video marketing on your website.

Not producing enough content

Once you have launched your website, to keep generating new visitors, it helps if you create new content on a regular basis. This is why many websites produce blogs or news articles to attract new organic traffic.

Neglecting Security/Backups

With the rise of cybercrime, it is more important than ever to protect your website from attacks. Having the right level of security and methods of protection is really important, as is having a backup for your website. Always make sure that security settings are up to date and any new versions of websites or plugins are applied.

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1 Comment

1 Comment

  1. Araujo

    May 28, 2017 at 2:55 am

    Thanks for the article. I think that the right content its very important, and even if you made others mistakes it could be “fixed” by a great content. If you don´t have awesome words on you site, you don´t have anything. Thanhs again for the information.

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