Most entrepreneurs are now taking advantage of mobile apps. Whether the business is a small or large sized one or not, having an app will definitely boost business productivity. Mobile apps also help the business in terms of marketing. So, businesses will get major benefits if they have it. Stats tell us that nowadays everyone has started using their smartphone for booking tickets, to purchase a product through online, for reserving the dining hall and so on. So, it has become essential for most businesses to drive some potential customers through mobile apps.
Small Stats to Know Before Having Mobile Apps
It has been noted that 40% of customers are interested in receiving notifications from their favorite restaurants in order to know the special food of the day. This creates some strong relationship between a customer and the restaurant business.
Another stat tells us that 28% of restaurant owners are interested in having a mobile app for their business. This ratio is very high when compared to other professional business owners because only 16% of other professional business owners are interested in having it.
Furthermore, the National Restaurant Association conducted a survey regarding what type of media end-users are using in order to find restaurants. After the survey, they came to know that 28% of end-users are using Facebook to find restaurant information and 46% of consumers have suggested that they will prefer mobile apps, if a restaurant have it.
The Association also predicts that 67% of consumers are interested in booking their tables in restaurants through a mobile app and 75% of consumes are interested in accessing information while they are on the go.
Need for Having Mobile Apps
Increases Customer Engagement
As mentioned earlier in the stats above, if a restaurant has mobile apps there is a potential increase in the relationship between the restaurant and a customer. There is also more of a chance that the customer will visit the restaurant directly, if he/she is satisfied with the food, pricing and so on that can be seen on the app.
You Can See More Business on the Weekdays
Lot of stats, tell us that most of restaurants are receiving more business on weekends only while during weekdays only some dining halls in the restaurants are filled. Thus, having a mobile app can increase business during weekdays.
Can Send Special Offers as a Notification
Restaurant owners can also benefit from mobile apps by sending special offers as a notification to end-users. Suppose, for example, they provide some special offers during a festive season, they can potential gain more business during that time.
Help Increase Brand Awareness
Mobile apps also help in increasing brand awareness through social media share features. For example, if a customer likes the food and desires to share it with friends, he or she can do that by using the social media share feature.
June 11, 2013 at 12:51 pm
These business apps serve a lot and have the capability to take your business to next level.
June 14, 2013 at 10:05 am
Thanks a lot Himanshu..
June 11, 2013 at 1:09 pm
Yes increasing the customer engagement, can be really of a great start, as the better the user experience, your sales will definitely see a bump start.
June 12, 2013 at 10:01 am
Hi Prabhu, I agree with your point of view. It is very important for restaurant business to have mobile apps for them. The biggest reason behind this is the changing lifestyle of people. People are accesing the internet with their mobiles only, so if there is an app for restaurants, customers will find it convenient to interact with restaurants. The hotel industry as a whole will benefit from this step.
June 12, 2013 at 11:30 am
Definitely it’s a must have thing for restaurants because people have changed and look for anything on web using their portable devices.
June 14, 2013 at 7:37 am
This is very important for Restaurant businesses to connect with mobile apps. customers can easily find variety of dishes & menu with mobile apps.
June 14, 2013 at 10:10 am
@kevin – Not only the mobile apps helps in finding the dishes. Even the customers can order their favorite food and can pay the amount for that through the mobile apps itself.
February 13, 2014 at 8:13 am
It is nice to know the reason why to have a restaurant mobile apps. Thats great! Just to know people that you exist.