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Organic Link Building Best Practices

link building

When it comes to developing links, Google has become more and more concerned with the links marketers and SEOs are building of late. With the Penguin 2.0 algorithm update in full swing, it’€™s best to brush up on your post-Penguin link building skills and see if there is anything you can do to make your links more pleasing to the eyes of Google.

Avoid links in blog comments

Occasionally they can be useful and relevant to a discussion, but 99% of the time the links in blog comments these days are spam, and Google hates spam. Your link could get devalued just for being on the same page with a bunch of other spammy links, and that’€™s no good for anyone. Plus, you have to deal with the €œnofollow€ attribute which is attached to almost every single link left in a blog comment; no passing of PageRank so why bother?

Use tools to identify opportunities

There are a lot of free and low-cost SEO tools out there that can help you prune your link profile (get rid of the low quality links) and identify opportunities for building high quality links in the future. offers Open Site Explorer, and also offers useful SEO tools.

Varied anchor text is key

Having a variety of anchor text for your links is so very important. One of the identifying features of many spam links built pre-Penguin was exact match anchor text; hundreds if not thousands of links with the same anchor text were built, sometimes for the same website. When you are creating links, shake things up, and above all make your anchor text look natural!

Social media is where the value is

Not only are social signals themselves a good thing to have buzzing around your website, social channels are great places to generate links. An example would be writing a post for your blog and publishing it. You can then take the link to that post and share it on your social channels in order to promote awareness of your new post!

Check out your competition

You can find places to build links by observing the kinds of links your competition is building. Using the same tools you used to analyze your own link profile, take a look at theirs and see what’€™s going on. Analyze the quality of their links, the quality of your links, and combine all of this information to create a master list of link building opportunities.

Link building doesn’t have to be complicated, especially if you have a plan laid out before you even get started. Based on the information you’€™ve gained from analyzing the link profiles of your business and the profile of at least one competitor you can determine what kinds of links you have, what kinds to need to build to improve your profile, and where to find those opportunities.

You also need to take into consideration that building (and pruning) a link profile in order to make it the best that it can be takes time. It is not an overnight thing, or even something that can be accomplished in a month. It might take two months, or even three to start seeing serious results. In the past you could build more links in less time, but thanks to Penguin and overall web standards changes those kinds of tactics aren’t worth the trouble they will cause sooner or later.

Written By

Jason Kay is a website developer and marketer and enjoys sharing useful ways to help people promote their websites. He recommends using to create your own professional looking website.



  1. myles

    August 3, 2013 at 8:44 am

    A really great post there thanks for the info 🙂

  2. Josh Nadeau

    August 4, 2013 at 5:02 am

    Thanks Jason. I am currently using Market Samurai to identify my keywords and hunt down competition. So far I am quite happy with it. Moz is a really great source though

    • Kingsley Agu

      August 20, 2013 at 2:52 pm

      Josh, is the market samurai a better tool more than the Long Tail Pro? I’m trying to see which one to go with for my SEO niche analysis.

  3. Tashreef Shareef

    August 4, 2013 at 12:19 pm

    Nice post, Even i think just building links are of no use.. links should have some quality…

  4. Shalin

    August 8, 2013 at 4:56 am

    These are the best standards to follow. The key is always remember not to spam. Put a link in a way that somebody will get a benefit from it.

  5. Sam

    August 11, 2013 at 10:41 am

    Nice informative article, all these time I was thinking blog commenting is the best way for link building. And this is suggested by many SEOs, now I have look for new strategy.

  6. FrankCern

    August 13, 2013 at 4:35 pm

    Social links are fast becoming more and more important. Nice article Jason.

  7. P ONeill

    August 14, 2013 at 3:44 pm

    Nice list here, quality is the most important word with SEO these days. Links should be earned, not built.Cheers!

  8. Ibrahim

    August 23, 2013 at 10:12 pm

    Open site explorer is an amazing tool – nearly worth the cost of a Moz subscription on it’s own!

  9. Samantha Vermillion

    September 17, 2013 at 1:32 pm

    Yes, i agree with you. Guest Blogging is the best way for backlinks these days.

  10. sharmapk752

    September 24, 2013 at 6:40 am

    What a superb post..
    This is full of information which helps for every one in internet marketing world.
    Keep it up!!!!

  11. alan

    December 17, 2013 at 1:52 pm

    Nice suggestions. a great post indeed. I follow almost all the strategies you have mentioned in the article but still could not make it to take my blog to the next level. anyways thanks for this beautiful share.

  12. Farhan Fawzer

    February 15, 2014 at 4:25 am

    Google hates the word Link Building and they are very strict on where your links are coming from, make sure you earn links than just Build Links.

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