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Promotional Merchandising Ideas For Any Business

Businesses should always be on the lookout for new ways to promote their name and offering. It is impossible to find new customers if you don’t tell people you exist. For most businesses, identifying ways of communicating to their prospective customer base en masse is the main challenge of instigating and running a successful marketing campaign. In B2B markets, this becomes even trickier, without the same mass marketing and advertising opportunities available. Whatever the nature of your business, promotional merchandising can be an effective way to break through, even with business customers.

Promotional merchandising is a highly developed area of B2B marketing. Businesses use promotional materials of different types to provide a purposeful vehicle for their marketing messages. Without results, promotional marketing would die as a strategy. But through providing useful, everyday items with printed, promotional messages and branding, companies are able to achieve much further reach with these marketing campaigns.


The promotional wall calendar is one of the most common types of product used in promotional marketing. Promotional calendars are yearly calendars, often with accompanying images that are relevant to the business sector in which you operate. For example, a road haulage firm might choose to send promotional calendars with images of their trucks, or of the different locations in which they do business nationwide.

This, accompanied with associated branding messages, allows for businesses to provide something useful for their customers. The more useful the merchandise, the more likely your customers will be to use it. If your calendars become a part of daily office life with your customers, your marketing efforts become increasingly likely to pay dividends.

It is not just calendars that can be used to promote your business in this way. There are a number of other items that are commonly used as promotional tools, all with the same degree of functionality. Mouse mats are another common promotional option. Businesses print up their own promotional mouse mats in the hope that they will be integrated into the office PC setup. This ensures your contact details are permanently on the desk of a potential customer, possibly for a number of years, to keep your business fresh in the minds of those who are in a position to buy.


Printed promotional mugs are also highly effective. Mugs are an office staple, and gifting a mug to an employee or a buying manager could be the difference between a daily subconscious engagement with your brand and little or no such engagement. Again, these are low cost items for businesses to order, but can have a significant impact on the profile of the business concerned.

Promotional merchandising campaigns are designed to be cost-effective ways to promote your business. Whether you are using mugs, baseball caps, mouse mats or calendars, there are a number of strategies that can be effective for carrying your brand to the desks of those who may buy from you. Regardless of the sector in which you do business, this can help build relationships and keep your business fresh in the minds of potential customers and clients.

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