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Lava Launches Ivory M4 to Strengthen Its Tablet Portfolio In 2016

Lava believes in “Creating Possibilities.” Since it’s establishment in 2009, the brand has created endless opportunities for itself as well as their valuable customers. As a brand that identifies itself as the best performer in class range of android phones, it always comes up with devices that provides its user with best value for money without compromising in quality, class, features and looks of the device. This doesn’t stops here, driven by their ambition to become India’s number 1 consumer brand, it has made a wide portfolio of product categories with ranges including tablets, feature phones and smartphones. Over the years it has shown excellent performance in terms of growth and is now gearing up to match the spirits of make in India. Through their vision – To empower people to do more, to be more. Lava Mobiles presents you with its latest android based Tablet LAVA Ivory M4, launched with a pocket friendly price of Rs 9299.

General and look

On the surface Lava Ivory ‘Looks good but Performs even better.’ it comes with some pre stored applications and games like EA, Opera Mini, Paytm, Hungama play store, Whatsapp, Total Recall and NFS Shift. It supports 3G calling and single sim application. The device features ARM Mali 400 MP2 500MHz quality graphics and comes in two colours, that is – Silver and Grey. It runs on 1.3 GHz Quad Core MediaTek 8321 processor. Upon unboxing you will find along with the tablet comes earphone, warranty card and user manual.

The device comes in a rectangular shape with round corners with dimension of 211.2 X 122.7 X 7.9 mm, which makes it slim to handle and easily fits in your hands and pockets. It looks pretty chic and professional at the same time. The weight of this device is just 320 gm which makes it a very light weight device. It comes with an attached 4000mAh Battery, which will give you:

normal working, reading or typing: 10+ hours
continuous music: 20 to 25 hours
Video: 5 hours
Browsing: 6 to 7 hours.

Specifications and software

The software of any electronic devices is its backbone and it is very important that the device run smoothly on strong inbuilt software. The Lava Ivory M4 operates on Android 5.1 lollipop version with an operating frequency of 2G Bands – 900/1800MHz, 3G Bands – 900/2100MHZ. It also carries G sensor which helps to understand the movement of your tablet, that is it can sense the way you are hold you tablet and what you are looking at horizontally or vertically.


If software is the backbone of an electronic device then memory is the brain. It is here where all your belongings are kept safely in digital prints. The model is build upon 2GB DDR3 RAM which ensures uninterrupted working of the android applications. It has a fixed Internal Storage of 16GB ROM and Expandable Storage Capacity up to 32 GB.


Anything wonderful that catches the eye is a magic. Eyes are the mirror to your soul, whatever you see you capture in your heart, therefore it is necessary that what you see is beautiful and at the same time, must not strain your eyes. The device features 20.32cm (8.0) HD IPS Display (1280×800 pixels), which gives you a soft and colour display. It also comes with inbuilt Capacitive Multi Touch, which relies on the electrical properties of human body to detect when and where a user touches. Due to its Capacitive touch properties, it gives a user a light touch experience and cannot be substituted by any other metallic stimulus, that is, it captures only human touch on the screen.


We all have special moments that we treasure and capturing such moments is one such essential that all handheld devices must possess. The device has 2 built in quality cameras, this is primary and secondary. The primary camera comes with 8.0 MP with Autofocus rear view camera which lets you take stable shots and the secondary camera comes with 3.2 MP front camera, allowing you to capture selfies in your fabulous moments. It also supports video recording, so that you don’t miss out on your golden moments.


Nowadays Tablets are breaking all the traditional expectations and coming out with beautiful coloured feathers, offering you a wide range of applications. One such most attractive quality of any handsets today is the multimedia feature. The device offers you a pretty decent quality of audios and videos at the given price bracket. With Audio featuring MP3, WMA, Sound Effect Support format and Video format supported mp4, 3gp, AVI, WMV Support 1080P & 720P HD video playback. This makes you entertainment time ever more attractive to you.

This is a decent mobile in the price range of INR.10,000. The additional features provide Web browsing, on-line chat, e-mail, clock, alarm, calculator, recorder to name some.

All this to make your experience unforgettable.

Written By

is an Internet Research Analyst and an aspiring social media marketer. He possesses hands-on experience in optimizing and promoting websites on leading search engines and web media. His passion is to keep updated with what masters of the internet such as Google, Yahoo, Twitter, Facebook etc. are up to innovate & deliver. At EntrepreneurYork, he aims to be a part of most active online community and most widely-read blogs on the web, covering the insights of EntrepreneurYork Magazine that will help in preparing the leaders of tomorrow.

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