It is the information age and your best weapon as a business owner is your own website. Through your website, customers can have a glimpse of what products you offer and what you are as a company. Your competitors, however, have their own websites as weapon. If you have the same weapons, it is difficult to edge out your enemies.
What you can do is improve your weapon and be better on how you use it. To help you out, here are some tips that you can follow to sharpen your website and make it better than your competitors:
Optimize Your Website
Want the best way to edge out your competition? Be the first website that comes up in searches, particularly in Google. Many of today’s consumers rely on Google to find what they want and what they need. So find out which keywords are most searched that is related to your product and business, then optimize it based on those keywords.
Write Compelling Content
Content is king. It does not matter how many visits you gain from optimizing your website for search engines, you still need to convert those visits to actual purchases. That is where content comes in. Companies often make the mistake of either writing solely for search engines or writing solely for readers. It should be for both. The content should be optimized enough that it will easily be crawled by search engines, and compelling enough to convince consumers to buy once they are directed there by the search engines.
Make It An e-Commerce Website
Once you have convinced your visitors to make the purchase, do not give them the time to change their minds. A lot of things can happen between them shutting down the computer and actually going to the store to make the purchase. So remove that factor by making your website an actual store. There are companies like BigCommerce that helps you setup e-commerce websites and host it in their servers. Through an e-commerce website, customers are now able to make transactions on your website directly.
Add A Toll-Free Number
Even before the Internet became a big thing, the go-to tool for establishing business credibility is the tried and tested toll free numbers. And even today, toll free numbers are still as effective as ever. In addition, these numbers are even easier to get now that business phone system providers like RingCentral are now able to offer it directly to customers. By providing a free direct line to your company, customers are more likely to trust your company and for a business that is targeting a national audience, it will certainly help it look more legitimate.
These are just some of the things you can do to make your website deadlier against competition. Once done, you are now ready for battle.