Following the effects of the recession, established and start-up businesses have been looking for ways to become more resolute and competitive. This, perhaps, does not come as a surprise as non-competitive businesses tend to risk losing their existing or prospective customers.
However, one way to avoid falling into this potentially massive loophole is by developing your business into a ‘customer-centric’ one whereby customer satisfaction is the ultimate priority. In particular, recognising the importance of using a bespoke email address for your business when communicating with online customers may be the ultimate solution to keeping your customers satisfied and avoid making the elementary mistake of unintentionally losing out on possible sales.
What Is A Bespoke Email Address?
A bespoke business email address is pretty much the opposite of a generalised email address which are provided by a free email address provider such as Hotmail, Google and Yahoo. Unlike a generalised email address, a bespoke email address is created by paid service providers such as the bespoke email accounts from 123 Reg. However, the fees are often minimal and businesses get that opt for bespoke email accounts often get the benefit of having unique and personalised email addresses of their own.
Advantages Of A Bespoke Email Address
- Induces trust and confidence among your customers who expect every reputable business to have an online presence in the form of a Website and a dedicated, bespoke email address.
- It makes it easier for your business’s marketing emails to reach the customers inbox as a generalised business email address is more likely to be intercepted as spam.
- Bespoke email addresses often make a positive impression on a prospective customer thereby improving the chances of getting better results in sales and marketing campaigns.
Summary
While it is not always necessary to have a Website, most businesses would prefer to add a matching Website to their bespoke email address. This is often a good idea as a customised Website would go a long way to providing specific information to users who want to know more about your business, for example, after receiving an email from your bespoke address. Therefore, you would do well to consider finding a provider that actually combines a freely-sourced affordable custom Website design along with supplying your business with bespoke email addresses of your choice.
