Facebook has more than 500 million active users. This is really something big when compared with other social networking websites. However, all social media websites play an important role in business promotion. But what is more difficult is to find the best strategy for business. Considering social media is all about increasing engagement, a user who finds an interesting post on a social media website can increase your business engagement on the Internet.
Note that you can’t always use Facebook as a website to promote your business services and products. Therefore, it is very important for every business to have their own unique website which promotes their business services and products 24/7 online. Although, if you handle your Facebook-use properly, I am very sure that you can generate more business traffic from Facebook. Indeed, Facebook has given businesses important marketing areas that businesses can use to promote and generate more traffic. Let’s read about that below.
Facebook Business Page Creation
While creating a page on Facebook, try to create a business page rather than a page that looks like your profile so as to get a lot of features like insights which let’s you track how far your post has reached on Facebook. Facebook pages also provides many widgets and tools including the LIKE button option. The more ‘Likes’ your page has, the more likely it is that your business will reach its target audience within a short period of time.
You can have many Facebook pages using the same user account and if you want to add a third person as an additional administrator you can easily do that. Another important thing which you have to do is to customize your Facebook page URL with your brand name. Having your brand name in the Facebook page URL allows visitors to easily identify your company online. Following creation, you have to regularly update the business page in order to get more followers and increase engagement on Facebook.
As a business professional the next important thing for you to consider on Facebook is Facebook ad. Facebook allows businesses to promote their products & services through Facebook ad. You can also increase your fan base through Facebook ad. In addition, one can easily create and manage ads on Facebook just like Google adwords and can set different ads to target different location using the Facebook ad management tool. To get started you just need a little amount of money. Stats tells us that, if you spend $1 on a Facebook ad you can generate up to $3 in return. This is really good when compared to Google adwords. Furthermore, we can’t say that a user will spend more time on Google, whereas most Facebook users will spend more time on Facebook thereby showing how crucial it is for businesses to advertise on Facebook.
Using Facebook events, you can promote your company meetings, product demo, marketing activities and so on. It also helps you get connected to other members as well.
Don’t Forget Facebook Badges
Facebook provides LIKE badges for Facebook pages. Using this badge you can increase your company’s Facebook followers. For example, if a potential client likes your Facebook page it makes it easier for you to connect with them. Likewise, if you share something about your business and products that potential clients find useful, there are more likely to purchase it.