Giving a small business an authentic corporate feeling is a way to attract investors and new employees seeking fast-paced environments. With a corporation feel for your business, present to companies and potential investors without feeling as if you are not ready to take on the challenge yet. The more corporate your small business feels, the easier it becomes to land any deals you have your eye on.
Business Address
Obtain an official business address for your small company even if you have not yet staffed your company or begun selling products and services. Having a business address is a way to gain support from others in the same industry as you as well as potential investors who are interested in only working with entrepreneurs who take their businesses seriously.
Branding
Branding is essential whether you have plans to keep your business small or if you have dreams of expanding into a massive corporation. Choose a name that represents your business and is currently available to register as a domain name and using multiple social media networks. Ensure your company’s name is easy to remember, relevant, and appealing to any target audience or demographic you want to reach.
Launch an Online Presence
Being taken seriously is becoming increasingly challenging for entrepreneurs without a web presence. Launch an official website for your business (that matches the name of your company). Create social media pages on Facebook, Twitter, Instagram, and even Pinterest depending on the type of products, services, or content you offer. Utilize your company’s logo across all of your social network accounts as well as your official website. Create a posting schedule to share news and to keep followers and prospective customers in the loop and interested in learning more about the growth and development of your brand.
Use an IT Staffing Service
Hiring new employees or contractors is not always a simple task, especially when you are new to running your own business or if you are unsure of which direction to go in. With the right help, feel more at ease whether you are seeking independent contractors or if you have your sights on drastically expanding your workforce and the number of individuals you employ full-time. Opting for an IT staffing company is a great way to hire candidates who are exceptionally qualified to take on any job you have available. A professional staffing company understands what it takes to manage and operate small businesses, and works to ensure any new potential candidate you hire into your company is a great and suitable fit.
Provide Specialization Opportunities to Employees
Small businesses are notorious for wearing employees out or “stretching them thin” regarding tasks and responsibilities. If you want the environment and work culture of your small business to truly feel authentic and more comparable to traditional corporations, allow specialization opportunities for your employees. Employees who are able to work in their specialized fields are more likely to deliver consistent work ethic and higher productivity rates. When an employee is required to take on the role of multiple employees simultaneously, their overall productivity and output are likely to suffer.
Incentives and Reward Programs
It is not always easy to maintain positive workplace morale with all of your employees. Implementing incentives and a reward program is one way to give your small business an authentic corporate feel without drastically changing the way you work each day. Provide your employees with incentives for completing projects and assignments that are not typical or standard in their everyday responsibilities. Offer contests with rewards such as additional paid vacation time, a luxury getaway, or even a bonus on their upcoming check.
Small businesses with an authentic corporation feel are ideal if you have plans for rapid expansion or relocation in the future. A company that feels “corporate” is likely to have less trouble when seeking out partnerships, new inventory, or angel investors to assist with growth.
Kevin Gardner loves writing about technology and the impact it has on our day to day lives. When not writing, Kevin enjoys working out at the gym and hiking in the mountains.
