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How Blogging Can Increase Your Organic Search Results

Every article you write becomes another page that will potentially rank for each set of keywords that users search for. When you blog about your products and services, you create more links for customers to find your site. Therefore, if you generate more posts, you open up more chances to appear in search results.


For example, with one page and one set of keywords, you can reach only the people who search for those specific words. With a dozen pages and a dozen sets of keywords, you can reach an exponentially larger group of people who search for various combinations of words.

What can a company blog do for you?

Resource Nation states that aside from blogging, there aren’t many other opportunities for you to continuously expand your website. Thus, it pays to dedicate time and effort to managing your blog’s content quality. Beyond SEO, it can also help your company:

  1. Build a consistent brand image – each time you post something, your company’s values are expressed to the public and this helps foster trust.
  2. Create lasting relationships – users can comment and receive feedback on every post so they can be kept abreast with all company updates.
  3. Establish authority – by posting useful information on a consistent basis, your company can create a name as an industry expert.

How do you maximize your blog’s traffic?

For you to accomplish the above goals, you can’t treat your blog as just a sales booth for press releases because nobody would read them. According to an article on Hubspot, it’s all about creating unique content since duplicate content is often ignored by search engines. You also have to pay attention to the following details:

  1. Use important keywords – people are always posing questions on topics that concern them, so your keywords should relate to your audience’s most frequent inquiries and problems.
  2. Ease user navigation – your content doesn’t matter if people find it difficult and cumbersome to go around your site’s layout.
  3. Choose attractive titles – the first thing that users look at is the title so it has to be strong enough to make users want to continue reading the rest of the article.
  4. Add social sharing buttons – social media is the leader of all internet sharing so it’s the best way to get your content exposed to a wider audience.

Many experts believe that your blog can be your most powerful web marketing tool, as long as you manage it properly and keep it updated. For small business owners, it’s even more important since operating a blog is very cheap but its results are potentially limitless.

Written By

For nearly three decades, Chris Marentis, founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL's Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.



  1. Mark Ford

    January 22, 2014 at 7:20 am

    My blog has certainly helped my business grow and social media has been a key element of that.

    If you run a blog you should also spend time to build your social media network as this is a great way to get instant traffic.

  2. Zamusik

    January 23, 2014 at 12:38 am

    Wow, this is so helpful. I’ll using many of these tips to give my blog more better. Thank you so much for sharing!!

  3. Hamak Dunyasi

    January 26, 2014 at 1:35 pm

    I totally agree blogging increase traffic. I tested it with my blog:)

  4. David

    January 28, 2014 at 10:31 am

    Hello Chris Marentis,
    Well blogging is a better way to drive traffic to websites. Actually the blogging is based on sharing the useful information about the products, trends or some kind of services. So in blogs there is always high amount of traffic that are searching for a post that can helps to solve their problem. The website submit their articles with the contextual links that actually acts like a problem solver. This is the main reason behind the blogging and the website to get the heavy amount of traffic.

  5. Brady Propst

    February 3, 2014 at 9:52 am


    Yes you are right, these tips are very important for maximizing blog’s traffic. I completely agree with your words social sharing buttons like Face book, Twitter, Pinterest, Instagram are very good platforms for reaching your target consumers or specific niche of your audience.

  6. Rohit Dubey

    February 3, 2014 at 12:55 pm

    Rich Keywords Can really help you gain Search rankings and these can help in increasing Revenue.Great tutorial BTW.

  7. glenys

    February 14, 2014 at 1:25 am

    I agree about the “more chances” point. Every time you publish another post, there are more keywords appearing in the search engines that can lead searches back to your site. I liken it to fishing lines in the ocean. The more lines (published posts) the more bait (keywords).

  8. Chris Marentis

    February 17, 2014 at 7:27 pm

    Thank you all for your feedback. I’ve noticed a lot of this conversation has been around keywords, so I wanted to add one last point. Although keywords play a large role in optimizing your blog articles, it’s also essential to remember that readers go to a blog to read it and gain valuable insight. So, while keywords are undoubtedly “key,” so is quality content. An article will never get interaction from readers, if there’s nothing for them to learn from it.

  9. Sekhar

    February 27, 2014 at 7:42 pm

    Blogging do help in getting search engine traffic. With good keyword research and great content, one can get good amount of organic traffic. Gradually we can build authority, with good researched keyword.

  10. KISHOR

    March 3, 2014 at 2:37 pm

    i am new in blogging and looking ways to increase traffic.

  11. Chris Marentis

    March 3, 2014 at 7:34 pm

    That is one goal that blogging can really help you to achieve. Good luck in your push to drive up site traffic. This article on 2014 website optimization may also be of use to you:

  12. Madan ojha

    March 8, 2014 at 6:35 pm

    Chris ,all tips are very useful to get more traffic,but i think Keyword research and quality Backlinks play most important role to get higher rank in SERP..

  13. hiren

    March 13, 2014 at 8:05 am

    nice article
    social sharing is always helpful to get organic traffic.

  14. Chris Marentis

    March 19, 2014 at 1:50 pm

    Thank you both for your feedback! I’m so glad you were able to benefit from this article.

  15. Kishor

    July 13, 2014 at 11:40 pm

    Good luck in your push to drive up site traffic. This article on 2014 website optimization.

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