The battle for local search supremacy is apparently only heating up. Now, even the “big boys” like Google and Facebook are looking to provide local internet marketing services and dominate the local search market. Recently, Facebook released Graph Search. Graph Search is anticipated to make the fight over local search supremacy a three way battle between Google, Bing, and Facebook Graph Search.
Facebook’s Local Search Advantage
Facebook is predicted to become a major player in local search over the next year. More and more people are accessing the internet through mobile devices. The majority of mobile internet activity is time spent on social media sites like Facebook. With the addition of Facebook Graph Search, users can not only catch up on their social network, but they can also access the type of local search results they are really looking for through Facebook. Graph Search will allow mobile searchers to find local businesses that are relevant to their location and that will include recommendations or reviews from their friends. People are much more apt to frequent a business that is relevant to their needs, close to their location, and recommended by a friend.
How Google and Bing Will Compete
For Google and Bing to remain dominant in local search, they will have to adapt and continue to provide more and more relevant local search results for even broad search terms. Businesses are keying in on local internet marketing strategies, so Google and Bing will need to continue to improve their accommodation for these hyper-locally targeted business web pages. The more prominent local search becomes, the more businesses become aware of the need to target local search results, and how they can take advantage of local search results.
How Your Business Can Take Advantage of Local Search Results
The following tips will help you make certain that you are taking advantage of the opportunities presented by local search.
- Create a web page for each individual location/store in your business.
- Create a mobile version of those web pages for each individual location/store.
- Build these pages with the best of current SEO on-page optimization strategies and utilize Bing and Google Webmaster Tools to make sure your pages are as pristine in the eyes of search engines as possible.
- Manage all of your online local business listings. Make sure the information on all of your listings is consistent and correct for your business.
- Maintain NAP (name, address, phone number) continuity throughout all citations and references to your business.
Make sure your business is setup to take advantage of local search results. While Facebook, Google, and Bing battle it out for local search supremacy, the only real result of this battle that matters to your business is that local search will as a result only become more relevant and more of a necessity to online business success.