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Business Sites: Tips on the Good, the Bad, the Ugly

For a business, presentation is everything. Not only does this apply to your personnel and your products, but more and more it means that your online outlets have to be slick, well designed and easy to use in order to attract customers. If you are looking to revamp your site and reassess the finer points of its design, there are a few things to keep in mind.

Research Your Customers

To start with, you must first find out what your customers or potential customers think about your current site design and what they would want to change. Forming a focus group is a great way to do this and will give you some ideas about which areas of your business are working and which aren’t. You should also think about how much each suggestion is going to cost and whether there are cheap ways to give your business a shot in the arm.

Think About Bonuses

What is it that your company does particularly well? Are there bonus offers or free things that you can offer customers to keep them interested? If so, your website is a great place to hold these offers. When you are redesigning your site, be sure to allocate a designated area of the page to providing information on discounts and value deals. This should be displayed prominently, but not overbearingly, on your homepage so that it’s one of the first things visitors see.

Keep It Simple

As with so many things in life, design is often at its best when it incorporates simple aesthetics that allow easy functionality. For example, as part of the recent Metrofax redesign the firm overhauled its main page. The text is now clearly spaced out in three key sections to highlight the main areas of the company’s expertise. There is also a changing display that highlights additional bonuses and benefits of using the firm’s resources, such as its mobile app technology. This helps keep clients informed.

Think About Your Customer Base

What particular demographic makes up your customers? If you sell a product that is targeted at a particular age or social group, you need to think about what they need from your site and how you can accommodate them when you revamp your business portal. Your site’s new look is also a great chance to boost your marketing activity and attract new members of this group to your firm. Promote your new site on social media outlets like Twitter and Facebook.

Similarly, visit blogs and forums of people who have an interest in the service that you’re providing and contact them that way – you’ll be amazed how many people will come to your site if you simply tell them about it.

Revamping a business site now and then is important as it helps any business keep fresh and interesting. How will you change you business’s website?

Written By

Erin is a true writer at heart. She's venturing into the blogging world to test the waters and loves everything about it. Her Twitter handle is @erinscribblez.

12 Comments

12 Comments

  1. James H

    July 8, 2011 at 12:04 pm

    The important aspect in any online business is definitely the web-site. If a user is visiting the site there first thing he should have is a user friendly design, by user friendly i mean the ease of navigation. if the design is too heavy or flashy the user may get distracted.

  2. Nawaz

    July 8, 2011 at 1:19 pm

    In all types of sites design play vital role but for business site design and load time are very essential factors.

  3. John

    July 8, 2011 at 4:21 pm

    Now with the internet era, it’s essential to develop a website for your business. Beside the good service that your business must provide, the website must be optimized as well.

  4. Janis Gagliardi

    July 9, 2011 at 5:14 pm

    Its important to know our customers and a little research always helps us design and make our site better. The people who visits our site sometimes are able to judge our site better than our close ones. Without customers there is no business so we have to often think of new ways to win loyal customers.

  5. Reeve

    July 10, 2011 at 3:40 am

    New business success requires a combination of knowing what you are doing and capitalizing on a good opportunity. Develop and clearly state your goals in a written plan, which will then serve as your road map. They give you a sense of direction and help you get to your destination, a successful business of your own, with a minimum of time, effort, and expense.

  6. reeha

    July 11, 2011 at 9:41 am

    design is important part of every website and all you said about the website is nice and useful. i try to follow these suggestions as you mentioned above for my new website whcih is Ink cartridges site.

  7. jandelaria

    July 11, 2011 at 10:48 am

    developing your site never stops… keep up the good work.. everyone..

  8. jesty

    July 12, 2011 at 11:32 am

    There are really a lot of ways for your business to succeed.. customer satisfaction and optimization is the key..

  9. natasha

    July 29, 2011 at 1:19 pm

    I read the post about “Business Sites” i must like to appreciate this effort . its very nice and informative blog to read ,,, thanks again

  10. Sandra

    September 4, 2011 at 2:03 pm

    Google analytics makes it really easy to research your customers.
    You can check exactly where they click in each page, where people bounce from, where they land and where the sale is made.
    But if you are more serious about it then you can do split testing.
    Good explanation Erin, very clear.

  11. terry

    September 22, 2011 at 6:17 am

    Hmm.. I’m glad I stumbled on to this page.. Targeting those customers are vital and key to making conversions.. nice post..

  12. joe

    October 16, 2011 at 6:38 am

    presentation is the ultimate key. Perfect that and your business surely grow.

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