Social media is a potent tool that small and medium businesses can use to leverage the digital playing field against large corporations. You can set up an official account for your brand on various platforms, such as Facebook, Instagram, Twitter, YouTube, and even TikTok.
You have to build a strong online presence in these sites if you want to be noticed by your target audience. After determining your prospects’ platform of choice, you have to engage them in meaningful discussions about your brand and the industry as a whole.
Conversations can only go so far, thus you must also find ways to boost your visibility. You should monitor relevant social media posts and other stats to have more avenues to work on for your digital marketing.
Here are the apps that can help you:
1. Relevant Keywords
Before you post anything, you must determine your target keywords and hashtags. Similar to search engine optimization, make sure that you choose words and phrases that are used by consumers when looking for products and services in your niche.
If you’re on Twitter, having a Twitter email alerts app is helpful because you can easily set it up to notify you about your target keywords and topics. The tool retrieves information from all tweets in the platform that contains the words and hashtags in your criteria.
You can, then, use this data to know what potential customers are talking about and engage them in conversations on the platform. With millions of tweets and social media posts published each day, this alerts app can help you stay updated on what’s trending in your industry.
2. Follower And Visitor Count
Keeping track of how many followers and visitors your social media profile has garnered is crucial. These numbers can let you know if your target keywords are reaching your intended audience.
Most platforms automatically send you an email notification if someone subscribes to your social media channel. However, it can be tricky to count the visitors who viewed your profile. Fortunately, there are apps that help you monitor this data.
While having a massive following on social media is always good for business, you should ensure that your subscribers are real people, not bots. There are still lots of dummy accounts online, and it’s relatively easy to purchase followers. However, this manipulative practice won’t really help you sell your products and services because these fake profiles won’t be able to buy your merchandise or even engage in meaningful discussions on your timeline.
Aside from monitoring your follower and visitor counts, you should also invest in an app that gives you information on all your social media mentions at a glance. People who follow your social media profile fall into two categories: potential customers and current clients.
For the former, you want to monitor their mentions so that you can reply to them and show that you’re more than just a brand. A consistent online presence boosts how prospects perceive your company.
For your current clients, you should stay alert whenever they mention you online because their feedback on your products and services are valuable for your branding. By engaging and listening to them, you can convert these paying consumers into loyal brand ambassadors who will share their positive experiences with your company to their family and friends.
Nowadays, most people just retweet or share posts without exploring your profile. For instance, your brand would be introduced to a lot of social media users if one of your posts went viral. However, not all of them would follow you and get to know your business more.
This is where a mentions tracking tool would be useful. This type of app shows you just how far your tweet or video reached, and you can use the data to come up with ways to engage these leads.
Sentiment analysis is a process that looks into the opinions of consumers, such as whether they’re happy or angry about a particular brand, product, or service. Modern technological advancements take advantage of machine learning to quantify subjective information. It’s useful for social media monitoring because you can express relevant ideas and recommendations if you know how your followers are feeling about a particular topic or trend.
Social media is a powerful tool for businesses. You can use platforms, like Facebook, Twitter, Instagram, and TikTok, to reach your target audience. Maximize your digital marketing efforts by using tools to help you monitor how your strategies and posts are reaching your intended audience.