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A New Kind of Tourism: Virtual Travel in the Metaverse

Few of us get to travel to new nations and locales as often as we would want, but when we do, it may be enlightening and even life-changing. Nonetheless, it’s safe to say that most of us have experienced the thrill of a virtual tour at least once. Both regular people and businesses value these kinds of excursions, but corporations stand to gain the most from them financially and practically.

Virtual tours are simple, but making one is much more work. As a result, it’s understandable that anyone hoping to design such a solution would have lots of inquiries concerning the solution’s structure, functionality, and other technical details. Numerous companies are ready to answer your questions and start creating your virtual tour, as they do for the global clientele a metaverse development company, and a VR app development firm is one of them.

Can Tourism and Technology work together?

The growth of tourism has been tracked closely by technological advancements. Indeed, technology has always been employed in tourism to generate new behaviors, from computerized booking centers in the 1970s to the domestication of the Internet in the late 1990s. As the Internet continues to develop, more and more immersive technologies are being used to provide users with physical experiences, which combine the physical and digital worlds.

Many institutions, like museums, national parks, and heritage sites, have maintained and even grown their use of technical tools to provide virtual reality tours due to the health crisis. In addition to letting users explore World Heritage cultural sites, the Fly Over Zone app also displays what the sites might have looked like in their pre-damage states. The “explore the world, virtually” with the help of Amazon’s “Amazon Explore” feature. According to the founders, this company provides a live-streaming service with interactive features that will make it possible to travel the world without leaving your desk. With a beta version, it’s conceivable that these virtual tours will advance to offer even more immersive formats, yet, this service is still in its infancy.

The Asian continent is a pioneer in virtual tourism, with initiatives like the Seoul Metaverse project, which proposes making Seoul the first major city in the world to enter the metaverse by creating a tourist circuit replicating the city’s most iconic landmarks. MoyaLand, a virtual tourism realm in France, is one of the most successful ventures in this area. MoyaLand features a tourist office, museums, an airport, and a historical center, all accessible to residents and visitors whose avatars.

Twenty-five percent of individuals, according to the American firm Gartner, will spend at least an hour a day in the metaverse by 2026, which could inspire other tourist stakeholders to follow suit. So, how exactly will people enjoy tourism in this digital world?

Virtual Tourism may serve as a Springboard to in-person Tourism

Disney, Amazon, Microsoft, and Meta (previously Facebook) are just a few major IT giants actively investigating the metaverse. Additionally, boutique firms like Equinox and Delta Reality are keen to collaborate with travel organizations to create gamified, interactive, and mixed-reality content showcasing different locations.

At least one travel destination is moving in that direction. One of the first big cities to announce plans to go “meta” by 2023 was Seoul in September 2021. Its metaverse platform, currently unnamed but slated to be called “Metaverse Seoul,” will highlight several of the city’s most popular landmarks. Tourists can virtually visit popular attractions, including Gwanghwamun Plaza, Deoksugung Palace, and Namdaemun Market, without having to fly to South Korea. The stunning Seoul Lantern Festival, with its hundreds of glittering lights but no crowds, is just one of the many events they can “visit” in the metaverse.

Online travel may eventually lead to actual trips. At the beginning of 2022, Madrid released a free, 360-degree virtual tour in Spanish and English for potential tourists who wish to plan their trip to Madrid with as much information as possible. About 40 of the capital city’s most visited attractions are included, allowing users to see the city’s plazas, museums, gardens, cultural institutions, and churches.

Sivan opines, “The competitive landscape of the metaverse is getting stronger and stronger, and we as customers enjoy it.”

What are the Main Advantages of Virtual tours?

Companies in the tourism/hospitality/other industries sometimes need to consider virtual tours to be on par with or replace actual physical terms, which is a huge oversight. Even though virtual tours can’t replace the real thing, they’re a great way to get a feel for a location before deciding whether to go there. Let’s have a look at a few of the major advantages of virtual tours:

Mobility and Independence

People taking virtual tours can go at their own pace and see more sights than ever before, regardless of their fitness level or the length of their visit. They can, for instance, “approach” displays and objects to get a better look at them, revealing exquisite detail.

More chances to learn

Rather than listening to an uninterested tour guide droning on and on about irrelevant details, travelers who take advantage of digital tours may choose the material they wish to absorb at their own pace. Nothing is expected of you, and you are likely to understand only some things on the first try.

No Constraints, No Crowds

As a rule, taking a virtual tour will be a solo adventure, allowing you to ignore the surrounding environment and concentrate on the visuals. As long as you have the required hardware and software, you can have this experience whenever and wherever you like.

An Effective Promotional Journey

Creating a digital tour takes time and effort, but it’s a terrific opportunity to stand out from the crowd and outdo the competition in terms of presentation quality. You can increase your online visibility and attract new customers by providing them with a compelling incentive to visit your physical locations or do business with you online.

Exhibit beyond the Limits of what is possible

All virtual tours are not replications of real-world locales. Consequently, you can provide consumers with an experience (e.g., submerged in water, in outer space, in a dream world) that they cannot obtain anyplace else, eliciting a greater response from their senses, their imagination, and their feeling of wonder.

How much do Virtual tours typically cost to produce?

If you’ve decided to create a 3D or VR app, you’ll need to spend money on hardware and software, as well as hire a team of 3D modelers, developers, and specialists (such as a QA engineer and project manager) for a few weeks to a few months. Spending tens or even hundreds of thousands of dollars is normal for such endeavors.

Virtual tour design services

You can easily employ a company that regularly generates solutions like digital tours, so there’s no need to add engineers and artists to your crew. The ideal virtual tour provider will often allow you to save resources and shift attention to other business areas.

To businesses across a wide range of sectors, Program-Ace offers cutting-edge software development services. In addition to developing the aforementioned Magrabi Store, VR Hotel, and BIM application, we also have experience in virtual reality (VR) development, 3D visualization, and digital transformation, allowing us to construct virtual tours with incredible features and detail.


Written By

I am technical writer holding years of experience in writing core technical content for the different websites. I always look for content that is informative, unique and high quality. I love to write content on every new technology that emerge like mobile apps, AI, Chatbots, and Software.

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