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9 of the Best Free Tools to Boost Your Social Media Marketing

Today, one of the most cost-effective marketing strategies is social media marketing. Social media marketing is a lot different from paid advertising. Here, it’s possible to expand and grow visibly and make your audience aware of your brand without paying for it directly.

But if you want to optimize your social media management and campaigns, you need social media marketing tools in your armory. Here we will share with you, 10 free tools that will take your social media marketing strategies to a whole new level.


As any social media marketing agency will tell you, one of the most recognized tools in the industry has got to be Buffer. With the use of Buffer, you can program various types of posts across any social media platform you desire.

This is even true to specific post patterns such as ‘weekdays’ and ‘every day.’ With the use of Buffer, you can keep track of your posts, while you evaluate which of them are more effective and what makes them so.


For the average social media marketer, Hootsuite is an uncomplicated yet powerful tool. There is a free version as well as a comparatively inexpensive option to Hootsuite.

With the help of Hootsuite, it is possible to plan posts in advance on various social media platforms. At the same time, it is a simple matter to measure analytics to gauge how the content you have posted is performing.


Where social media strategy is concerned, you may consider Twitter as your bread and butter. However, TweetDeck in all probability is the best social media management platform there is.

With the help of this social media tool, Twitter users are allowed to use custom timelines, manage Twitter lists and searches and even add team accounts. The best part is, it’s totally free for Twitter users.


Another popular prime player in the social media management tools club is the Friends+Me tool. This tool puts a lot of emphasis on the features of Google Plus, but many other social media platforms also find support with it. Users give Friends+Me great reviews. It has a website that is delightfully designed.

Based on the size of your business, there are plans available on this website. And the best part is; there is a free plan! It cannot be said that the free plan is as robust as it should be but is still offers two queues or destinations to publish your posts. It has the capacity for link shortening, browser extensions, and the skill to schedule three posts per queue.

Google+ Facebook, Linkedin, Twitter, and Tumblr, can all avail this free plan.

Zoho Social

Zoho Social is another social media tool that will aid you in managing research relevant keywords, multiple profiles and work with members of the team. It can also schedule posts from one dashboard.

Brand 24

If you want to know what people are saying about your brand online, Brand 24 is the tool for you. With the help of this tool, you can instantaneously access the mentions of your product anywhere on the web; whether it is on social media or any of the popular publishers. You can then categorize your feed into positive, neutral or negative mentions.


To get more followers on Twitter, Tweepi is the social media tool for you. Initially, Tweepi searches for relevant users who are interested in your subject. Then, it aids you in engaging those users by adding them to lists, mentioning them in tweets or by following them.


Another interesting social media marketing tool is the Tailwind. It helps you on social media platforms like Instagram and Pinterest. Where Pinterest is concerned it is possible to pin to multiple boards at one go.

You can also bulk upload and plan posts using the drag-and-drop calendar. Make use of the free option until you get 100 pins.

Agora Pulse

This is a simple tool for social media management. Apart from the scheduling and analytics features, you can even run quizzes, contests, and promotions. There is a free trial on offer for this tool.

Written By

Amelia Dean is the Accounts Manager and Head of Education at Social Growth Media, a leading SEO & Instagram Management firm based in Australia. Social Growth Media specialises in helping small business owners and entrepreneurs with Instagram growth management and SEO services. If you are interested in learning digital marketing strategies, SGM has plenty of FREE eBooks available for you.



  1. Ranjan Khadka

    December 5, 2018 at 6:19 am

    Whenever I need a perfect spot to get an idea to post my blog. I use all of the above things mentioned. They are the perfect combo to share and get feedback from the audience. Anyways thanks a lot for sharing this information.

  2. Niharika H Malhotra

    March 12, 2019 at 4:02 pm

    very useful article, you have a very good knowledge of social media marketing. thanks

  3. Keith

    June 24, 2021 at 6:34 am

    Awesome and very useful tools that you shared, It helps me a lot

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