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8 Essential Lessons to Learn Before You Start an E-Commerce Site


Whether you’re wanting to do it for business or personal use, this method of money making is becoming increasingly more common. But, starting your own E-commerce site is often more complex than one would expect. If you’re planning on creating your own site but need additional information before you can comfortably make that decision, take a read of the following lessons you need to learn.

Search Engine Optimisation

First and foremost, learning about search engine optimisation can be vital to the success of your business. This is due to the fact that learning about SEO allows you to uncover methods to make your site more visible, which thusly, also attracts more visitors and helps secure more sales. Once you learn the basics of SEO, your website’s rankings will increase and so will your audience.

Payment Methods

In addition to that, deciding which methods of payments your site will accept will also affect your business overall. For instance, some sites accept all credit cards while others stick to methods such as PayPal. Do a bit of research in regards to what your chosen demographic prefers before making this decision.

Competitor Information

As a new business, you must know your competition. In order to be able to calculate your earning potential, you must find out how much your competition is making in relation to the industry as a whole. As well as this, analyse their website and see what is and isn’t working for them. Build on their success and learn from their mistakes.

Graphic Design

Although many business owners seem to disregard the importance of graphic design, this is often to their own detriment. In fact, studies have shown that by spending a bit of time and energy on planning your graphic design, your customers will likely respond more favourably and thusly sales will increase. Luckily, you can get the help of an expert, such as this web design company in Surrey who can take charge of your website’s graphic design.

Product or Service Niche

Before you can begin selling goods or services on your e-commerce site, you must uncover your niche. Although it is perfectly normal and acceptable to branch out over time, keep a core set of goods and/or services that will act as the foundation of your site. Be mindful in regards to making this selection as e-commerce can be a market much trickier than it looks.

Content Creation

In addition to that, your website will definitely need some sort of content added to it. No matter if you opt to go with simple product descriptions, a blog, or some combination of these, you will have to add content to your site. Once you decide what information you would like to include on the site, you can then hire writers or simply write the content yourself.

Permits and Licenses

While many believe starting an e-Commerce business exonerates them from having to acquire items such as licenses and permits, this is not always the case. In order to ensure your business remains in good legal standing, be sure to check which licenses and permits are required to operate an e-commerce business in your area.


Lastly, the software you choose to employ on your site can make or break your business. With more options than ever before, you can choose to automate all, most, or little to none of the functions on your e-commerce site. Nevertheless, no software is without its flaws. Be sure to perform your due diligence before settling on your software selections.

Overall, starting an e-Commerce site doesn’t have to be as difficult as it seems. Simply follow the tips and tricks within the short guide and you will be well on your way to starting your own e-Commerce business. However, do remember that results may vary and most entrepreneurs will only get out of it, what they are willing to put into it, to begin with. In other words, there are no shortcuts to success; be prepared to work hard!

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