SEO (Search Engine Optimization) refers to the technique of improving your website’s ranking and boosting your visitors. It is a complex practice that is accessible in various types, with one simple objective in focus, to attain higher rankings.
By breaking down your SEO strategy into these 7 types, it will be much easier to organize and implement your policies. Hence, to make things easy, we have listed down 7 different SEO types that could assist in organizing your policies much better and boost your performance.
1. Grey-hat SEO
Grey-hat SEO incorporates those strategies that don’t act in compliance with Google’s guidelines but still are reflected to be suitable. It is legal, yet risky. It could work for you if implemented in a correct manner.
This SEO is more common than you would think. It is put in use due to esteem pressure and to receive swift results. Some of its examples include- paid reviews, purchasing old domains, link building, etc.
2. White-hat SEO
It acts under the quality recommendations of several search engine operatives and does not involve unsolicited techniques. It is executed via setting natural or organic links with other websites, which itself is created through valuable content and reputation.
Various startups pick white-hat SEO to validate their standing in the SERPs to their visitors for ethical causes. Various examples are- offering quality services, mobile-friendliness, use keyword-rich meta tags, etc.
3. Black-hat SEO
It points to such strategies that intensify a website’s rank in various search engines via unethical and unlawful search engine procedures. One must remember that utilizing such SEO tactics could result in your site’s termination.
If your site has been attacked via a mischievous hack, bug, etc. or you come across junk results for a keyword, then one must report a case of Black-hat SEO on an immediate basis.
A few strategies which should not be executed at any cost are- doorway pages, keyword stuffing, link schemes, article spinning, etc.
4. On-page SEO
On-page SEO deals with enhancing single web-pages to achieve higher rankings and receive more conversions. Using this type, one plans to build a website that is user-friendly and of great significance to the audience. Its aspects have to pact with the website’s various elements, involve nominal set up- quality texts and visuals.
The search engines then analyze your page’s content and determine whether the given result is optimal for any sort of inquiry.
However, one needs to note that receiving optimal results requires patience, but once it gets off the ground, it can boost your visibility and ranking considerably. It includes adding meta tags or HTML tags, selecting suitable images when it comes to writing descriptive file names, etc.
By undertaking practical digital marketing training, one can master every aspect of On-page SEO and implement them to attain fruitful outcomes.
5. Off-page SEO
Off-page SEO is about every such thing that doesn’t happen directly on your site. It’s all about to fare better and feature higher up in Google’s SERPs. It covers factors such as constructing links, social media, customer reviews, etc.
Good quality and user-friendly website undoubtedly going to receive references (backlinks) from other sites. It ensures that your brand is going to be shared by like-minded users and is going to have more mentions on different social media platforms.
6. Technical SEO
When it comes to enhancing your website for the crawling or indexing phase, technical SEO is what comes to mind the most. It’s referred to as ‘technical’ as it isn’t connected with the website’s content.
A few fine practices of this sort of SEO are- stating a favored domain, enhancing robots.txt or URL configuration, canonical URLs, website’s swiftness, mobile-friendliness, etc.
This SEO is crucial as it emphasizes a well-rehearsed structurally sound, cleverly planned, and well laid out website which in turn, could enhance your site’s user-friendliness.
7. Negative SEO
It is a malicious practice aimed at disrupting rankings and hacking SEO rankings for keywords from your opponent’s website. Further, it is the most despicable and corrupt type. It takes quite some time, skills, and resources to perform negative SEO. One can take some precautions to tackle this issue such as enabling email notification for Google search console, keeping an eye on your backlinks, etc.
One should remember that getting involved in negative SEO techniques can invite legal trials if it is caught.
Some examples of negative SEO are- link farming, duplicating content, adding malware, etc.
SEO is one of the most proficient skills in which one can invest in and take advantage of. When most individuals think about SEO, they mostly ponder over very specific kinds, such as one that involves putting keywords on a website.
If one needs to enhance its website’s performance, understanding different types of SEO and taking appropriate actions is a must.