The beginning of a year is the peak time for entrepreneurs to make plans and revise strategies for their businesses. A businessman starts every year with new planning and expectations of making more progress than he did in the previous year. To smartly run your business in 2014 you have to be more tactful because every coming year brings more challenges for which you need to make special preparations while keeping the marketing situations and high customers’ demands in view.
Here are useful tactics by which you can become a leading entrepreneur in the year 2014.
1. Evaluate Your Previous Year’s Performance
From your marketing plans to sales and customer service strategies, you need to evaluate every bit of your previous year’s performance. Do you find your marketing plans effective enough to give surge to your clientele? What customer support tools, have you been using in the previous year and to what extent, these proved helpful in creating a greater customer experience? How much progress do you see in the span of last one year? What benefited you the most? You need to evaluate your weekly, monthly and yearly earnings, you made on the special occasions like Cyber Monday, Black Friday, Christmas and the New Year.
2. Trace Out Pitfalls
You cannot devise a wise future plan unless you trace out the pitfalls that might be in your customer service strategies, marketing plans or sales techniques. Knowing them helps you to go a step ahead.
3. Draw Comparison Of Your Competitors’ Performance Over The Past Year
Your competitors are actually the biggest drivers to keep you moving on the fast pace. Wise entrepreneurs never forget their rivals, whenever there is a time to make a critical decision about their businesses. Making plans for New Year is perhaps the biggest task, the retailers come across every year. Therefore, do not forget to draw a comparison of your overall performance with your rivals, see what had placed you a step ahead of them, or where you lagged behind?
4. Provide A Multichannel Support
No matter, which customer support channel you had been using in the past year, for the ongoing tough year you need to rethink. Try to utilize maximum channels, so that you may not miss any chance of getting a customer to your e-store. The channels may include, email, telephone and above all, a live chat support that has overshadowed all other contact points. The multichannel support proves helpful in dealing an influx of customers, especially during the busy shopping days.
5. Incorporate Live Chat Support In Your Website
Incorporating live chat support should become a ‘must have’ part of your new yearâs policy. The reason for giving priority to online website support is its multitasking feature. You cannot just limit its usability to just providing an online support. By providing live support, you can increase your sales and market your brand in a more proficient way.
6. Maintain A Distinguishing Customer Experience
A lasting customer experience is what keeps you alive in the memories of your clients forever. For creating a distinguishing customer experience on your website, you need to provide a real-time, personalized and on-the-spot chat support to your clients, regardless of their locations.
Thus, by adopting these tactics, you can become the spearhead of your competitors in the year 2014.