You know what irks me most about some blog posts? It’s the obvious lack of thought that goes into the writing. Of course, you can make some relatively quick blog posts; not every blog post should incur nosebleeds on your part. But blogging is more than just publish-as-is free-flow writing. Even if you make a quick blog post, you should have still utilized some of your brain cells. Here are some of the things you must absolutely do before you publish a blog post for all the world to see:
Does the title fit?
The first thing that I usually do when I write my blog posts is to think of a title. I keep this title in mind when I write, so I don’t risk straying from the topic at hand. Sometimes though, I write the content first, because I can’t think of an appropriate title. Whichever way is fine. But check to see that your title fits your content. Your title sets readers’ expectations of your post; you wouldn’t want to mislead and disappoint them.
Did I say it right?
Perhaps tone is one of the most overlooked elements in writing. Tone determines your attitude towards the reader and your message. Tone is also the mood of your piece. It can be bitter, silly, sweet, sarcastic, happy, or humorous. Identify your purpose and your intended audience, so you know which tone to use. For example, a job applicant who says, “I know that my credentials are probably not enough compared to your other applicants, but…” conveys an unsure tone, lacking in confidence. The tone does not fulfill the purpose of the applicant to show that he should be picked for the job. Also, it takes a sensitive ear and the right choice of words to ensure the consistency of tone. After writing your post, read it again and listen if you’ve chosen the best combination of words to convey the tone you want.
Will people read it?
Unlike academic and other types of formal writing, blog writing is ideally simple and direct. This does not mean that its message should be less powerful or valuable. Your title is your bait; afterwards, the body should be able to keep your audience reading. Some pointers:
- Use interesting and simple bullets
- Speak to your readers like you would in a conversation
- Weave a story that sells
- Get rid of complex words and sentences. Choose simple and powerful words
- Substitute vague words like “very” for concrete terms
- Scrap unnecessary words. Due to the fact that, Inasmuch as, each and every one—all of these lengthy and unnecessary phrases equate to a huge snoozefest. Trash them.
Did I make any grammar blunders?
Proofread, proofread, proofread. How many times have you read writers advise this? That’s because this part is of utmost importance. Bad grammar makes you look unprofessional, as RingCentral helpfully points out. It may also mess up your intended message. Opt for tight, well-constructed sentences instead of sloppy writing.
Did I make it easy to share the love?
Lastly, make it easy for your readers to comment on your post and share it to others. Use social sharing bars like Digg and commenting platforms like Disqus. Let your audience share the love to other readers.
October 17, 2012 at 2:59 pm
Proofreading shortly after writing can lead to a horrible thing…reading what you are thinking. This means that your brain will actually manipulate the sentences and words to sound more fluent; you will be subconsciously and mentally manipulating the words of the blog post to sound better!
October 17, 2012 at 3:06 pm
Consider how familiar each audience is with your brand (and how much they already LIKE your brand) based on each touchpoint, and adjust your tone to match that. For example, someone who has subscribed to your newsletter is “closer” to your brand than someone who has landed on your site for the first time (Tip: subscribing to a variety of email newsletters across different industries is a great way to observe and understand the intricacies of tone).
October 17, 2012 at 4:27 pm
Your helpful advices are really useful for me, because I’ve just started my blog a couple of days ago and honestly I’m a newbie to the blogging world so any helpful tips are welcome:)
October 17, 2012 at 8:48 pm
Title is is the main entity in blogging to attract the customers. Because of good people will read our articles and grammar free articles are very necessary to write to make online repute as a writer.
October 19, 2012 at 7:43 am
I agree to all the pointers in your posts because they make correct sense when it comes to marketing the content effeciently. We must surely check for any errors in spellings, grammar as well as voablury before blog posting. This helps correct our mistakes at the right time and save ourself from negative marketing.