Ad Server has become a more common technology in online web marketing business. Many advertisers are using ad servers to enhance their conversion rate as well as to maximize their return on investment. It is a convenient technology that makes advertising on the web a breeze. What can an ad server give to advertisers? Here are 5 great benefits every advertiser should know:
1. Increase The Relevancy Of Your Ads
Ad server technology will help you to increase the relevancy of your ads in relation to the website content in which your ads appear. This relevancy factor is important because a successful online ad is an ad that is relevant to the content of a website. Thus, ad server technology will help to increase your ad performance effectiveness.
2. Maximize The CTR And Conversion
The ad server technology is designed to make the advertisers as well as publishers happy. Why? That’s because it has an intelligent algorithm, which will determine which ads should be displayed where. So, for instance, if a publisher’s website is about weight loss and fitness, then the ads that will be displayed there will be ads that are related to weight loss and niche products. This simple ad-matching technology will help you to maximize your CTR and conversion rate.
3. Provide Accurate Analytic Data For Ad Performance
You will get complete and accurate analytic data for your ad performance across many websites. So, you can determine which ad is giving you the best profit and which website is best for you to put your ads on. Thus, accurate analytic data is important to determine your spending and your return of investment. It will help you to either continue running your ads or stop running them altogether. It will help you to customize your campaign and improve its result over time.
4. Targeting A More Targeted Audience
With ad server technology, you can target more targeted audience because a good ad server will usually have a big database of publishers that will be willing to serve your ads on their website. You can determine which websites to put your ads into and even study those websites before starting your online marketing campaign. Thus, you can target more targeted audience that will ensure more conversion for your ads. You can reach any audience that you want to reach and put your ads directly in front of them.
5. Better And More Flexible Pricing Models
Most ad server services will offer competitive pricing for their advertisers, as well as flexible pricing models that will ensure a profit for their advertisers. Thus, as an advertiser, you can choose the pricing model based on your needs at the time. You can even change the pricing model over time. Here are some common pricing models offered by most ad servers today: flat rate, cost per click, cost per impression, and cost per action.
So there you have it, those are 5 great benefits that ad server can give to advertisers. If you’re trying to promote your product online, it is certainly a smarter move for you to use an ad server because of the benefits that it can give to you.