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3 Solid Tips For Creating Powerful Press Releases That Will Boost SEO And Promote Local Business

When you own a local business, large or small, the more people see and hear about you the better. Though it’s fascinating that more businesses don’t get ‘out there’ to announce any changes, updates, or newsworthy events by issuing press releases. This could be in part due to the fact that many small local business owners only think of press releases to announce a new business, but don’t think to use them as a tool to promote their business throughout the future.  But given that press releases are a low-cost, powerful marketing tool, they should.

Benefits Of A Press Release

The benefits of press releases go beyond merely announcing something. In addition, press releases present you with the opportunity to:

  • Boost SEO and search engine rankings.
  • Stay in front of your target market.
  • Gain exposure and build brand awareness via several online and offline networks.
  • Build ‘expert’ status for the local business and owner.
  • Get creative with what you can announce and share.

 Types Of Local Business Announcements

There are literally tons of reasons to use a press release to show off your local business, including:

  • New products or services.
  • Changes to current products or services.
  • Personnel changes or additions.
  • Expanding of a business unit, division or department.
  • Opening of a new branch or location.
  • Newsworthy events in the industry.
  • Attending industry invents.
  • Public speaking events.
  • Community involvement and charity.

The list could go on and on, so get creative and any time something changes, or you or an employee thinks something of significance is exciting, then announce it in a press release!

Building A Powerful Press Release

Keep it to-the-point: You want your press release to be somewhere between 250 – 400 words if possible, but don’t write content to simply write. Share information that’s pertinent to the announcement, and keep it simple and to-the-point.

Use keywords: Keywords that are naturally placed within the contents of your press release will help boost SEO when posting online. But don’t overdo it. Go with 1-2% keyword density at most.

Consider hiring a writer or using a press release service: If you do an online search, there are paid press release services that can help you distribute your press release throughout the web. You can also consider hiring a writer to write your press release if writing isn’t your forte. If you choose to do it yourself, you can typically submit to local newspapers for free, and you can (and should) also post to all of your social media networks, website and blog online, as well.

Using press releases to build your local business is smart, and as an added bonus, it can be a fun way to promote your business. Use a press releases to regularly promote your business by using the information provided here to have a big impact on your target market.

Written By

For nearly three decades, Chris Marentis, founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL's Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.



  1. Nishadha

    November 3, 2011 at 5:28 am

    Press releases are a great way to get the word out and also to build some authority back links, but most services charge a price for keyword rich anchor texts, but even the free services are worth a try.

  2. briant

    November 3, 2011 at 2:36 pm

    Nice tips! i mean, very nice!

  3. Fortunato

    November 4, 2011 at 4:33 am

    Great sharing of tips!Using Press releases are a great way to get the word out and also to build some authority back links..Thanks for sharing..

  4. Atria

    November 4, 2011 at 10:07 am

    I like the tips very nice..Thanks a lot for sharing..

  5. jorge

    November 4, 2011 at 2:57 pm

    This is worth sharing to all the people I know who is looking for a job right now.. thanks for sharing this. 🙂

  6. Sealey Aldred

    November 7, 2011 at 9:47 am

    Awesome post. Its so much informative and has a proper guidance. I got a clear idea of press release circumstances. Thank you for the post

  7. terry

    November 7, 2011 at 1:51 pm

    nice post and very helpful! thanks a lot for this. 🙂

  8. kevin

    November 7, 2011 at 2:27 pm

    You have shared some very solid tips indeed when it comes SEO.. Thanks a lot for sharing this!

  9. Tracyann0312

    November 17, 2011 at 7:25 am

    Good to know the tips in SEO writing. For sure many online entrepreneurs will got the great tips to boost their SEO business in promoting. Thanks for sharing all about this, you give me brilliant idea!Regard to your blog!

  10. June B. Jones

    November 22, 2011 at 8:08 am

    Hi Christ! Nice post! indeed press releases is a sure way to became famous! I learned a lot! Surely this will help my friends in this business.

  11. Dan

    December 9, 2011 at 2:28 pm

    A few of my SEO peers use press release services to syndicate new content to 100s of sites in one shot. Some press release companies are better than others so make sure you use a reputable one and it will surely boost your ranking in search engines.

  12. Rita Dawson

    May 3, 2012 at 1:09 pm

    Great tips discussed! I am well aware of the SEO process and for sure these tips will work if considered.

  13. john

    January 2, 2013 at 12:14 pm

    I agree there are many benefits to press releases, I even had a local newspaper pick up on one and we scheduled an interview and they did a write up in the paper.

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