Since the invention of digital marketing, they have been certain speculations that it would be the death of print marketing but surprisingly this has not been the case. Instead, print and digital marketing have been waxing strong together so much so that for a successful marketing campaign, print marketing can no longer do without digital marketing and vice versa.
Indeed, companies seeking to reach a maximum number of clients while marketing has now adopted both methods. Consequently, it is now customary to use both kinds of marketing seeing as they now go hand in hand.
Thus, in this article, we will look at 2 of the most important ways print and digital marketing are more powerful when used together.
Online Business: Digital to Print
To successfully run an online business it is advisable that your marketing strategy should include a combination of both print and digital marketing to achieve better results.
It is already known that to get the number of clients you need to boost your business online, sponsored adverts would normally do the magic but what if your client is not online? Or what if the target audience for the kind of business you do is also not online what then do you do?
This is where print marketing comes in so that in the long run your overall advertising efforts can reach a larger audience and bigger pool of potential customers to work with.
Offline Business: Print to Digital
If you own brick and mortar business such as running a hotel or a restaurant, the best way to attract customers has always been through print marketing by making and distributing fliers and posters. This makes employing the aid of good printing services very important for your business. For example, most hotels already use print marketing as an anchor but what if you need your customers to come back each time you make a change to your dish or the actual hotel? This is where digital marketing comes in.
When a visitor checks into your business premises, you can collect their email addresses and constantly send a newsletter about new innovations, promotions and events to your clients. Likewise, you could place a printed tent on the table or reception showing your social media handles. Clients who love you would definitely follow up. This way you can never lose touch with your customers.
The above-mentioned scenarios highlight the fact that every business sector that you belong to be it entertainment, oil and gas, trading, finance, can be complemented by both kinds of marketing. It will provide an added boost to your visibility both online and offline in spite of whether your business type leans more towards print or digital.
Therefore, to gain the required traction that you and your business need, you should make use of print marketing as a means to lure people to your web (digital) sites and vice versa.
February 25, 2018 at 12:56 pm
Interaction with the visiting customers is a good idea. Do it with Print media or newsletters. Connection is important.