Getting Backlinks is tricky, right? It doesn’t have to be! Here are 15 ways to get more backlinks and boost your search engine ranking—without buying them. Link building can feel like a black hole of time-suckage…and money.
If you’re not careful, you’ll end up spending hours on tasks that don’t move the needle for your business. That’s why we’ve curated this list of proven strategies that will help you build high-quality links without breaking the bank or wasting too much time.
Let’s take a look at some effective link-building tactics and how they can work for your website in 2022.
10 Backlink Strategies to Improve Your Rank
Create an Infographic and Attract links by promoting it on Social media
Do you want to create a visual representation of your content marketing? An infographic can be great for grabbing people’s attention and guiding them to the rest of your website. A Full-service digital marketing company counts infographics as a powerful method of acquiring quality links.
You can also promote infographics on social media, which will likely lead people to investigate the source and drive more traffic.
Sponsor a Contest on your blog to get more links
This is an excellent link-building strategy for bloggers who are also marketers. When you run a contest on your blog, you’re not only getting more backlinks—you’re getting social shares and exposure to new audiences.
Using a promotion platform like KingSumo lets you easily track the impact of your content as well. Evergreen content including guides, infographics, and downloads can help you build links organically.
Use a Solid Internal linking strategy including Keyword variations
Any well-designed site will have an effective internal linking strategy, but how much thought do you put into the anchor text you use? If you’ve got a keyword in mind, make sure to link to it with that exact phrase.
You can also use related keyword variations. Just keep an eye on your site’s crawl budget and avoid over-optimizing search engines.
Add a Resource section to your website or blog
Resource sections are a great way to get links and build authority in your field. You can create a list of all the tools, resources, or other content that you find helpful as a part of your work. You could also partner with another authoritative website to add a section on their site instead.
Create an infographic around it (or include it in your next infographic) and make sure to embed a link back to the source.
Write a guide on Niche-relevant topics that gets links from other websites
When you write a detailed how-to or top ten list, keyword research can help you generate more search engine traffic by targeting long-tail keywords.
By creating helpful guides for people in your niche, you can also generate links from other high-authority websites that are interested in the topic of your guide.
Inject links into your Infographic by including them in the Image file
If your site is new, you won’t have many keywords to target. But infographics are a great way to get more traffic for those pages—not only from people clicking through directly but also because it allows you to link back to related content on your site.
Simply include your keywords in the infographic image file (in a font that won’t show up, like white text), and then link those words to pages you want to be ranked for those terms. It’s an easy way to build some quick links.
Get links through Guest blogging
The most common places to find guest bloggers are on large industry blogs like Forbes and Entrepreneur. The key to getting links with guest blogging is being natural and using it as an opportunity to communicate differently.
If you are reaching out for a link, the person on the other end will smell your BS from a mile away. Write about something that interests you or ask them if they would be interested in seeing it before you write it.
The reason this works well is that you are trying to build genuine relationships with other bloggers in your space and this goes a long way towards building that. Mentioning something they wrote before can also make them more likely to read what you have written. (It’s like saying “I know who you are, I like what you are doing and I thought of something I want to share with you.”)
The bottom line, if you aren’t building relationships this way, it won’t work.
Link out to New sites or blog posts you think are interesting
You should be reaching out to other bloggers and starting relationships. If people know you or at least about your business, they will be much more likely to do this in return for a link back to their site, which can lead to even more traffic from places like Google.com and Bing.com. “You are what you eat.” If you don’t link out to other people’s sites, they won’t be inclined to link back to your site.
This is common courtesy in the online world and leaving this out of a business blog will make you look like an amateur. It also shows that you aren’t interested in learning from others.
Comment on other People’s blogs
People will generally check the comments section of other popular sites and blogs they are visiting. If you decide to leave a relevant comment, include your site URL and maybe even link back to something interesting on your website that relates or responds to the topic at hand in that post.
There is nothing wrong with commenting to get a link, as long as you are contributing value to the conversation.
Reclaim Your Mentions
Did you know that when someone mentions your website on their site but doesn’t link to it, the mention is a missed opportunity for gaining backlinks?
To solve this problem and give yourself more opportunities, make sure to reclaim any of these missing links. One way of doing so would be using Awario-a tool which sends you alerts anytime they find out about an unlinked mention featuring your business.
Once alerted by them, take action by contacting whoever made the mistake with a friendly email requesting them to add one or two simple lines linking back to where they found information for others looking up related topics not to have difficulty finding what they need elsewhere!
So, have you started implementing some of these backlink strategies into your website? If not, take a moment to see which ones would be the best for you and get to work! Soon enough all that hard work will start paying off in more traffic on your site.