More and more we are starting to discover just how critically important it is for your business success to not only leverage everything the Internet is able to offer, but also that you need to consistently and constantly adapt your marketing and advertising tactics and techniques to fit the modern world. While it used to be possible to reach out and connect with many of your customers and prospects with a few simple tools, we are dealing with a much more fragmented and separated marketplace than ever before. And though this has the power to cripple businesses that refused to adapt, if you make a concerted effort to focus on going mobile with your advertising solutions while at the same time offering a valuable and effective vehicle to distribute your marketing, you’ll be able to capitalize where other people are feeling the pinch.
Think outside the box
When most people begin to consider mobile marketing in the modern world, they almost always run immediately to cell phones and tablets. And while this is and should be a critical push of your marketing message, you should look outside the box to other avenues that business owners are unaware of or unwilling to risk failure in. When you invest in the right promotional USB sticks with your marketing message attached directly to them, you are instantly separating yourself from the rest of the “me too” marketers in your industry.
Keep things simple
The other thing you need to understand about marketing and advertising in our modern world is that the average attention span has shrank dramatically over even just the last 10 to 15 years. We are used to having almost instant access to everything and anything our minds can consider, and at the same time have built up significant filters to block anything that even remotely appears to be a marketing message. The simpler you can keep things on your custom USB sticks, the better off you’ll be, which means limiting your message strictly to the outside covering of the memory sticks.
Make it useful and valuable
There is no rule in the advertising or marketing world that specifically states that your marketing or advertising has to look and feel like marketing and advertising. If you abandon ship on the pushy sales style and traditional vehicles that most people are still using, and instead focus on useful items or content that will be valuable to your customers or prospects, you’ll not only have a better conversion rate but you’ll also create and lasting affinity for your brand. USB sticks are becoming more and more necessary in our modern world, and all of your customers will find them useful and valuable while at the same time giving you the kind of exposure on a daily basis that you’re looking for.
April 21, 2013 at 11:00 am
thanks for such a nice information Susan,
i hope these tips will work for me… you’ve presented your thoughts very nicely here.. thanks for the nice share.. 🙂
April 22, 2013 at 6:37 pm
When I read articles like this, it reminds me of how small a fish I am in the big pond. I hope with time to learn what the competition already knows.