Moving your business to rely primarily on Amazon has a wide range of benefits including reduced operating and shipping costs as well as a massive level of exposure that you won’t find elsewhere. Of course, there are a few downsides to having all of your eggs in one basket, and we’ll be covering them today.
Amazon suspension appeal is a difficult process that you’ll want to avoid at all costs, and the best way to do this is not to get your marketplace suspended in the first place. Over the course of this article, we’re going to cover why most sellers get suspended in the first place and how you can avoid it.
Why Most Sellers Get Suspended
To understand Amazon suspensions, you’ll have to get why sellers get suspended in the first place, and the simple explanation is that they don’t follow the rules of Amazon. Of course, there are a few rules that are much more likely to get you suspended than others, so let’s take a look at them.
Three Ways to Avoid Being Suspended
Some violations will be more likely to get you suspended on Amazon. The major ones are as follows: selling a used product as new, selling an unsafe product, describing a product inaccurately, and more. We’ll take a look at three of the most critical ones in this section.
Describe Your Product Accurately
The best way to ensure that you don’t get hit with a violation for an inaccurately described product is to make sure that you represent what you’re selling objectively. Don’t try to upsell your product on the platform, and when it comes to vagaries, you’re better off staying on the safe side and excluding them if a customer can make a good point against you.
Ensure That You’re Selling a Safe Product
You are entirely responsible for ensuring that your product is safe, even if you’re sourcing the materials from elsewhere. Your brand has to be 100% sure of the product that they’re selling so that your customers don’t end up paying the price for it. When it comes to these violations, Amazon takes them very seriously.
Keep Your Product Quality High
If you’re looking to defend product defect suspensions, then you’ll simply want to improve your quality control so that what you’re selling doesn’t keep failing on customers.
Two Ways to Deal With It
Appeal the Suspension Yourself
The cheapest way to appeal amazon suspension is to do it yourself, though it will likely have less of a chance to succeed unless you know exactly how to deal with customers service and you’re 100% in the right.
Get an Expert to Appeal the Suspension
There are also experts that will be able to appeal your Amazon suspensions for a small fee, though they will be far more likely to succeed as it is their job to do this for sellers.
We hope that this guide has been able to help you get your Amazon suspension appealed. Ensuring that your suspension is as short as possible will make your business thrive in the long run.