For SMBs, adopting new technologies can be challenging. Most SMBs run low with limited resources and budgets, which hinder the usage of technology. Failing to leverage new technologies prevents SMBs from growing. One such technology that businesses overlook is CRM, which helps businesses to streamline their marketing activities.
CRM software acts as a repository of customer interactions that businesses can track to help their marketing and sales departments increase sales and customer service. Many SMBs follow traditional methods to handle customer interactions and data using spreadsheets.
CRM can help businesses better understand the needs and concerns of customers and helps in building customer relationships. Managing customer data, tracking leads, and getting customer feedback are the key functionalities of the CRM solution. Whether you are an SMB or a large-size enterprise, there are various things you have to consider when choosing a CRM solution.
Look into the Future
When choosing a CRM solution, don’t just evaluate your current needs but make sure to forecast where your business will be in a few years down the road. Evaluate your customer base, leads, sales team, and growth. Choose a solution that can scale as the business grows. Your CRM and its vendors should be offering new and improved features as the business needs change.
Check What Others Use
It is a good idea to go with a CRM vendor that has worked with enterprises. This can be easily figured out by reviewing the company website or by checking review sites. Considering the vendor’s partner network can help. Check if they can quickly provide support after implementing the CRM solution?
Does CRM Work with Other Applications?
Choosing CRM is not just adding up another solution to your collection of systems. Instead, you are investing in a system that can help streamline your business operations. It is also important to ensure that the CRM you choose can integrate with other applications.
Besides applications such as G-Suite and Office 365, the CRM solution should seamlessly integrate with other tools such as accounting software, HR software, and web forms for leads, billing, and e-commerce solutions. In addition, the CRM solution should allow you to import and export the data.
The Price Factor
Not all CRM solutions are the same; most solution providers are based on a subscription-based pricing model that considers various factors such as the user base and the type of features. Choosing such software enables you to pay per user or month. Some vendors cost per month for a set of users, but it is also important to understand how your needs will change over time.
Most CRM service providers are offering SaaS solutions. Therefore, you don’t have to go to hardware installations or need more staff to manage. You can easily make cloud-based CRM solutions work for you without making any hardware or software installations. Small businesses that need agility and scalability in their business processes should go with the CRM solution.
Try Before you Buy
You have to evaluate the solution first before you opt to purchase. This allows your team to test features, understand the functionality and analyze its integration features. Many vendors offer CRM solutions for Free trials. However, there might be limits on the number of users, features, and capabilities.
There are many CRM solutions out there. While they have different features, their key purpose is to increase revenue while minimizing sales costs. When implemented correctly, CRM solutions can help increase process efficiencies throughout the company. In addition, the solution can strengthen businesses by streamlining marketing, sales, and other related processes. Implementing a CRM solution might be one of the best decisions you could make to drive your business.