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What Is Facebook Timeline and How Can It Help Boost Online Business?

Facebook is not only a place for getting new friends or staying in touch with the good old ones but is also a way for businesses to beat the competition since more and more people are getting used to social media. When you advertise on Facebook, you are sure to get more revenues and thus save you from working hard on getting income streams in less than a month.

Facebook continues to grow and change, as a business, it is important that you also keep up with this change. Facebook is a powerful social media which can help boost your business success. There are almost 800 million Facebook users all over the world and any of them could be your potential customers.

Introduction to Facebook’s Timeline

Facebook’s timeline is the new Facebook profile. It arranges your content in a chronologically arranged timeline which keeps track of your activity in Facebook from the recent ones until on first time you have joined in Facebook. In a business, it will help customers learn more about your company and the product being sold by creating a chronological arrangement of company history or recent events.

What has changed before timeline?

No more generating likes because with Timeline will not show any “liked” page thus the method before is not as effective as it is today. Instead of producing like, make a news feed that is well worth watching or reading to reach out the information and the product to many Facebook users.

Another advantage of Facebook’s timeline is that the visual look of the Timeline page is very inviting to the customers. Add a very wonderful timeline base picture and you are sure to entice customers to be curious about your business.

The marketing edge

Since Timeline is a new thing in Facebook, businesses will have to try, and  get a more developed approach into Facebook to help get their internet marketing to a success. Most people and businesses do not like how this Timeline is working, so take this as an advantage to develop a campaign in which it will be a competitive edge against your competitors. Here are some ways to get that marketing edge through Facebook timeline.

The cover photo

The cover photo is 840 x 310 pixels, which is enough to make a statement out of your business. Remember that Facebook do not allow promotional or banner ads in this cover photo so think of it as a more creative way to define your business in this cover photo. Like, for example, events or gathering that have happened just recently to let people know how legal and active your business is.

The subscribe feature With this feature, people won’t worry too much about the news feed of your business because it is always featured in the news feed, thus, the information you are conveying will not be forgotten nor removed. Therefore, you can have more loyal customers than before.


Facebook’s timeline is a new feature that the company are experimenting on the users in which whether they like it or not, this feature stays. Even though average users have been complaining about the constant changes they have, moreover, the invasion of every user’s privacy people still cannot delete their account in this social media. It is no doubt that businesses will adopt this feature with ease so before they start liking this feature, be one of the first to harness its potential.

Written By

Tom G, is an experienced web master with more than 14 years of solid web development experience. Visit his site for more interesting design related articles as well as for web hosting deals.



  1. Ableak

    February 24, 2012 at 7:07 am

    I’ve just checked it out and I love it. I make everything friends only, restrict friends to people I know, whether it’s school, jobs, socially, family or people I only know through the Internet but have chatted to for years. I don’t add anything to FB that I wouldn’t be prepared to tell people. And looking back to when I started in 2007 has been enlightening, realized just how much fun I had in the last few years.

  2. Danny

    February 24, 2012 at 9:26 am

    Nice article. But two articles about the facebook timeline and it’s application for businesses in the same week?

  3. Reeha

    February 27, 2012 at 10:52 am

    Nice useful information. you describe a secret of Facebook marketing because no one share such deep things. thanks for sharing. keep up the right and great work.

  4. Prakash

    February 29, 2012 at 3:44 am

    I never thought about use Facebook timeline for boosting online business. Thanks for sharing such a nice article……..It’s really informative for me………

  5. Tracyann0312

    March 1, 2012 at 5:51 am

    Facebook timeline can be beneficial to online business because it can arrange the lists of activities you have to do. However, if you will use it in your personal profile, timeline cannot satisfy you because you do not have enough privacy. In addition, timeline can be great revenue to help boost your online business.

  6. Mike Smith

    March 1, 2012 at 8:52 am

    Facebook timeline is better for business then the older one version. Cover photo is great!

  7. Nicholle Olores

    March 2, 2012 at 1:04 am

    When I first saw the Facebook Timeline it is very hassle for me but when I go further to the timeline it is really cool and fantastic because it previews from time to time. I think this will truly helps to boost online business.

  8. stella

    March 2, 2012 at 4:42 am

    yah its really amazing about face book timeline we are just uploading snaps but really didn’t know about clear my mind …thanks for sharing this valuable information

    • James H

      April 2, 2012 at 11:32 am

      Stella, I have been hearing a lot of good things about this Timeline, however personally i found it pretty confusing. i am happy with old theme.. I am sure that Timeline has its advantage but old theme doesnt have any disadvantage.. dont you think so?

  9. Rick Castro

    March 2, 2012 at 5:36 am

    I think Facebook timeline is very useful! It makes it for viewer see what’s happening. Over all great post!

  10. Umair

    March 2, 2012 at 12:52 pm

    I don’t see much to be gained here for businesses that are not engaging their audience properly. For the business to make its impact, it first has to bring its visitors to the page and they come if you share something interesting. Mostly, giant businesses fell short of engaging audience properly. Nevertheless, good article.

  11. Tarun

    March 3, 2012 at 9:36 am

    Facebook default Timline resolution is 850×315 ,Fb Timline is also Helpful for web2.0 website .

  12. Marie Duplanty

    March 5, 2012 at 2:00 pm

    Hi Tom!

    I agree with you that the new FB timeline gives you a marketing edge it surely does not appeal to those who are using it for non-business purposes. It surely is not user friendly for personal use. It is confusing but yes excellent for business. I think as time goes, I will start understanding and loving it.

  13. Michael

    March 7, 2012 at 9:07 pm

    As long as you have a thriving and growing business I think timeline can only help your business (better than the previous version did); it shows how much progress your business has made.

  14. Emily

    March 8, 2012 at 5:43 pm

    Hey, thanks for the tips! Now that I know a little more about the facebook timeline, I can adjust my marketing strategy at work! This was really helpful!

  15. Austin Tart

    March 8, 2012 at 9:00 pm

    I agree that the cover photo is nice and the interactive timeline allows businesses to gain a marketing edge. However, it is incredibly crowded. I hope that Facebook works with the layout in order to fix how overwhelming and crowded it looks. I would prefer to see a Timeline that looks similar to Pinterest. It would still give a lot of information, but it would look more clear and organized.

  16. Ann

    March 9, 2012 at 4:11 pm

    Hi Tom,
    I agree completely that Timeline will be an excellent marketing choice in the future. And, all the smart businesses that jump right on that bandwagon today will be heads and tails ahead of everyone else. Social Medial knows how much of an impact it can have in the market place and it is playing to that tune. Where else could you possibly have that kind of exposure in a day?!
    Excellent post.

  17. Kevin Rose

    March 10, 2012 at 11:29 am

    I simply love this new Facebook Timeline. Cover photo suits for every business!

  18. Vic

    March 13, 2012 at 9:55 pm

    The way I have heard people talking about Timeline you would think Mr Zuckerburg had launched a nuclear bomb or something!

    I think it looks quite good and I especially like the cover photo. I do hope FB keep their simple, clean layout intact though and don’t move towards a more “user controlled” profile (like Myspace).

  19. Dan

    March 15, 2012 at 1:39 am

    Love Timeline. I set it up to almost look like my business’ website so the two tie together nicely.

  20. John

    March 29, 2012 at 12:25 pm

    In this contemporary world of social media, Facebook has been growing rapidly. It has been seen that Facebook business pages has increased since most of the companies rolled Timeline. I think timeline have increased engagement per post by an average of 46 percent since the feature rolled out. Keep up the good work.

  21. spinxwebdesign

    April 3, 2012 at 7:48 am

    There are many Facebook users still not use Timeline so this is good concept to use Time line and attract users. Another advantage of Time line is that it includes many additional features for internet marketing to grow up business. Thanks for your information about online business and Facebook marketing.

  22. Mary

    April 14, 2012 at 10:35 am

    I like FB timeline because it looks more organized than the previous design of it. At least every FB user can organized the even in their lives per year. Now, this new FB features can also be used in business that would be beneficial to everybody.

  23. Johnny

    April 24, 2012 at 4:37 pm

    I agree with your overall conclusion that businesses can use Facebook to their advantage and that any significant change to the site’s operations presents new opportunities. The hard part is figuring out how to take advantage of these opportunities, and I dont see many implementation suggestions in this article. Sure, the Cover Photo is a good way to craft your company’s image and subscribers are nice, but how do you get these subscribers? You dont want to look lame with only a handful of people subscribing to your updates. Also, what are you updating? I think some good approaches are to list deals on your page or updates about new services or new things going on at your business.

  24. Roy Fernandez

    May 9, 2012 at 12:56 pm

    I liked the timeline! For real!

  25. James

    January 25, 2013 at 9:38 am

    Nowadays all social media sites become business promoting sites.

  26. Prakash

    May 31, 2020 at 12:21 pm

    Nowadays instagram, quora are also doing the same. I guess the ultimate goal of these sites are same. Targeting the audience. And we can take benefit of these things as we have got so many platforms.

  27. Prakash

    May 31, 2020 at 12:22 pm

    Nowadays instagram, quora are also doing the same. I guess the ultimate goal of these sites are same. Targeting the audience. And we can take benefit of these things as we have got so many platforms. Thanks for sharing this.

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