At the Google I/O conference in San Francisco, Google unveiled its sleek, new Nexus 7 tablet. Made in collaboration with Taiwanese hardware giant, Asus, it is powered by the latest version of Android – Jelly Bean. This 7-inch tablet is a step forward in a growing tablet market as it caters to the consumers who desire compact, yet inexpensive tablets.
As for the tech specs, it boasts of a 1280×800 HD touch display protected by the scratch-resistant Corning’s Gorilla Glass, a powerful Nvidia Tegra 3 quad-core processor, Wi-fi, Bluetooth and weighs a mere 12 ounces (340g). It also has a 1.2 mega pixel camera in the front and a micro USB port. Google claims that the tablet’s battery can last as long as 9 hours while playing high-definition video and a couple of more hours when surfing.
A nifty, new feature of the Android tablet is the availability of Google Maps offline. You can download any map and navigate without an Internet connection with the help of the built-in GPS. On rotating the tablet, you get a stunning view of the indoor locations with 360 degree photos. The NFC chip in the tablet enables you to use Google’s innovative features like Android Beam.
Thanks to its 12-core graphics processor, the Nexus 7 can prove to be a potent gaming device. In a demo, Google demonstrated that by playing an extreme graphic game called Horn and no glitches were reported. And with Google’s Play store offering a wide variety of content, users can take full advantage of that. The best thing about the Nexus 7 is that it integrates brilliantly with all other Google services.
Andy Rubin, Android’s head stated that Google was not planning to profit on sales of its tablets and that it’s absorbing the costs of the device. Their real aim is to build a strong consumer base around a storehouse of content through the addition of several books, magazines and TV shows to the already available music and movies on its Play store. But, if Google wants to realize that dream and make money, it needs app developers working specifically on tablet based designs.
Although Google has about 600,000 apps for its Android smartphone users, it presently lacks apps optimized for a relatively larger screen. With Apple offering about 225,000 apps for the iPad alone, Google now has a long road to travel for building a customer base. But the Android tablet’s main rival is the Amazon Kindle Fire which for now is way ahead in terms of offering content.
Nexus 7 is available in 8 GB ($199) and 16 GB ($249) models. The price is inclusive of $25 in credit that can be spent on content on the Play store. Google has already started accepting orders on the Play store and will start shipping in mid-July. With a market ripe for the introduction of innovative tablets, Google can expect high sales due to its affordable design.