Real estate industry continues to soar these days. Many people search for and buy property for personal or business reason. That is why, the competition among real estate companies becomes tighter and tougher. It is like survival of the fittest – the stronger one and the one who can adapt to changes has more chance to survive.
Website development has made a huge impact in the industry. It has contributed much to the success of several real estate firms. And one popular tool being used in developing a website is WordPress. Several businesses employ this particular tool to create a site. Aside from its user friendly features, there are plenty of WordPress plugins that can be integrated into a real estate website. These plugins can be of great help to the firm.
Simple Real Estate Pack
If you have a real estate site, it is just right to offer absolute convenience to your visitors when they browse your website. This is why Simple Real Estate Pack is very helpful. It contains tools and widgets specifically meant for the real estate industry. Site visitors will be able to search for the most ideal property with great ease through this plugin. No need to use another site if want to view the location of a property as they can check it right from the real estate site. The package includes several tools namely:
- Live mortgage rates
- Closing cost estimator
- Mortgage calculator
- Home affordability calculator
- ALTOS and Trulia statistical charts
- Google maps of local schools and buildings
Among the many SEO plugins for WordPress, Squirrly SEO is one of the widely used tools. It can help compose a superb article for the real estate site which can improve the online presence of the company. Squirrly is capable of executing keyword searches within a few minutes. Optimization is meant to increase the chances of being found on the result page of major search engines. Another feature of a good SEO plugin is being able to measure the improvement of the website based on ranking, links and quality traffic. If a real estate site is more visible, it has greater opportunity to attract prospects.
Images are very useful in a real estate website. Visitors are more drawn into checking out more pages of the site if there are plenty of pictures. However, integrating more images might affect the performance of the site. Oftentimes, pictures in a website load very slowly because of huge sizes. That is why WP Smush.it is truly essential.
This plugin reduces the file size of every image in the site. Smush.it performs several strategies to seamlessly adjust the sizes of the images. Thus, the site can load flawlessly even if there are plenty of photographs.
Sucuri WordPress Security Monitoring
Security is a big issue these days. Many hackers can get into any valuable information if a site does not have proper protection. Indeed, there are several security plugins available for WordPress. One of those is the Sucuri Security Monitoring. Primarily, this plugin is meant to protect the real estate site from possible intruders. As another safety precaution, Sucuri is capable of monitoring every activity and transaction going on in the site to prevent any risk. It integrates firewall, audit trails, integrity checks, etc. The plugin can secure a site without much effort.
As social media networking turns into a craze, many real estate firms take advantage of these sites. Using Get Social plugin you can add social media box in your pages or blog posts. Through this, a post/page can be shared via different social medias thus promoting your site. The more shares your site received, the better chance of enticing potential customers.
Social media sharing is very helpful to real estate business as they help improve visibility. For example, a real estate firm offering apartments in Atlanta can widely promote the property in wide audience (both local and overseas) without additional finances. The best thing about Get Social is the fact that it can be customized to look flawless with your site.