Connect with us

Hi, what are you looking for?

Mobile

How to Use A/B Testing To Double Your App Conversions

Which icon is likely to get more clicks – the blue one or the green one? What’s the more saleable price point –  $0.99 or $1.99? A short and crisp description or a bulleted list of best features? Those are just a few of the many questions that give app marketers sleepless nights before the app launch.

Some marketers look around at competitors’ apps, compare results and make decisions based on assumptions. The smarter, more objective marketers use A/B testing to come to logical conclusions and as much as double their app conversions. This happens because A/B testing lets you take a peek into the wave of consumer mindset, and pinpoint just the right combination of variables that maximum users are attracted to.

You can A/B test crucial elements like the app’s title, icon, screenshots, description, and video to see how they influence the way visitors perceive your app.

So How To Go About The Test?

The first step in any A/B test is to create separate pages for each option, where you only vary one option at a time, keeping all other elements of the page identical.

Now here’s the tricky part. In order to get any quantifiable results, you need a sizable amount of traffic on each of your test pages. While you can run a free promotion like sending out links on Twitter and Facebook, it would be wiser to run a small ad campaign. With the right platform, even a $50 ad campaign will give you sufficient traffic. You can use services like Google AdWords or AdMob to mobilize traffic to your page.

It is a good practice to keep one A/B test limited to just a few options. Too many pages for one question will lead to dilution of traffic and you won’t get very discerning results. Once the traffic begins to come, you can easily tell which variation of an element is gathering more conversions. That’s how you know exactly what will make the users download and use your app, helping you greatly boost your conversions.

One important thing you must remember though is that A/B testing results don’t give you a sales forecast. They just let you gain a better perspective, giving you an indication of what works better with the users. A/B testing and tweaking your app strategy, releasing relevant updates and monitoring user feedback is a continuous process.

Conclusion

A/B testing helps you eliminate the guesswork and know exactly what will make visitors download your app. Running tests on different elements and choosing just the right combination of all elements can help double your app’s conversion rates.

Written By

Almeda Brook is a freelance writer, her skillfulness is writing about technology, business, and digital marketing. Previously, she worked as a content marketing strategist at a software startup. She graduated with honors with a dual degree in Business administration and creative Writing.

1 Comment

1 Comment

  1. Stephen Smith

    July 8, 2017 at 10:01 am

    This is great blog. By use of A/B testing the company can bring traffic very fast will also increase the app visit. With visitor knowing exactly for app and what they are downloading will be the plus point for this testing. Thank you for such a useful blog for tester and company.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You May Also Like

Design

Your landing page plays a vital role in determining whether your advertising campaign fails or succeeds. Sadly, very few Internet marketers understand the fundamentals...

Tech

Most of us want to make from our websites, whether it is more newsletter signups, more use of social media button, more leads or...