When it comes to marketing, it’s normal to focus on making sales quickly. However, this is wrong and doesn’t really lead to desired results in terms of revenue.
Marketing is more about creating a system that attracts people so that you can increase your sales. That’s why you’ll mostly hear of a marketing system and not a sales system.
Now that you have a system mentality about marketing, here a few things you probably didn’t know about it in the first place.
1 – It’s About You
Put yourself in a prospect’s shoes. Be honest. Would you buy what you are trying to market from yourself?
When you meet a prospect, always make sure you KISS (Keep It Short and Simple). Have an elevator pitch at the back of your mind. This is a very powerful tool that enables you to provide a quick summary of yourself and your business. Note that, the faster and more efficiently you sell yourself as a person, the faster you can get the prospect interested in your products.
2 – Hack the Press and You’ll be Called a Genius
This doesn’t mean learning a complex programming language and infiltrating the media system. Just pull a publicity stunt. The media absolutely loves this. Remember the first POTUS tweet? Do something crazy that’s related to your products, let it go viral and see what happens. All you need is a quality camera, YouTube, and some video editing skills.
Besides that, you could try aligning yourself with top influencers and bloggers in your industry. Nielsen, a renowned data company, carried out a study which showed that 70% of shoppers trust online reviews and suggestions. So, all you have to do is get some of this trusted fellows to do your “dirty work” for you.
3 – It’s a Google World out There
With over 3.5 Billion searches per day, Google is definitely the leading search engine and is swarming with millions of potential prospects.
Apart from face to face networking, don’t forget the power of the internet. Leverage it. Since marketing is about creating a system, you can market your products by providing relevant content for potential users on Google. All you need is a website and basic Search Engine Optimization skills. You can acquire both from the internet.
4 – Agreements are More Than They Seem
When marketing, always make sure you have some sort of agreement close by. This document is especially important for bringing the legal aspect of your business into play. To a prospect, this shows a great level of professionalism, integrity, commitment, and trustworthiness.
Take a retained executive search agreement example for instance. Just imagine marketing your business to a top executive without having such a document in mind. It would be embarrassing, wouldn’t it? This level of seriousness is what you should show in all your marketing endeavors for better results.
5 – Big Ears Beat a Big Mouth
As a marketer, it’s normal to find yourself being the engine of the conversation. Don’t get carried away by your eagerness to pitch or sell. Remember that whoever you are speaking to is your boss. They should speak more not you. So, try to listen more instead.
Be on the lookout for more specific problems and consumer needs that can help you craft better solution providing pitches and perhaps make even more sales.
A Final Word
Marketing is an art and just like any, it takes time to learn and master. Dedicate your time to learning more about it just as you have done today and watch yourself transform into a marketing guru over time.