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Sony Set to Launch 3D Television

Sony plans to start the sale of 3D TVs in Japan from 10 June. The company says it hopes to sell about 2.5m sets in nine months. With the recent successes of 3D movies such as Avatar in cinemas, it is not surprising that television manufacturers are trying to take advantage of the perceived interest of consumers in 3D technology.

This latest announcement makes Sony the latest manufacturer to delve into the 3D television market following in Samsung, Panasonic and LG electronics footsteps. The Sony model will come with two pairs of 3D glasses and camera sensors to aid sound and picture quality. An extra pair will cost around 12,000 yen.

Sony’s senior vice-president, Yoshihisa Ishida, describes the product as a bid to “liberate 3D from the confines of movie theatres”, however, with a 46-inch 3D screen costing around 350,000 yen ($3, 898 or £2,608) it remains to be seen how successful 3D television will be in general bearing in mind the cost, limited number of 3D channels and inconvenience of wearing glasses to watch a TV programme or play video games.

Talking Point

There is no doubt 3D television sets will be expensive. Do you agree that buying one at this point is an unnecessary luxury particularly because HD television has yet to reach its peak?

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  1. Pingback: Television » Sony Set to Launch 3D Television

  2. Pingback: Sony Set to Launch 3D Television

  3. CouponWebz

    March 17, 2010 at 1:32 am

    I think it’s too early to buy 3d TVs. he 3d technology is great and all, but I think most people are not ready to switch yet. HD is still growing. I remember when we bought an HDTV, the week after that, an HDTV with a higher refresh rate came out. bummer. that new HDTV just looked more amazing since the movement are smoother.

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  8. vannie

    June 27, 2010 at 3:25 pm

    You will always have that problem if you are one of the first buyers….Progress is going so fast that you will need to have a big wallet to keep up.I think the gaming industry will be a bigger market but if they invest more money on content,everything could change.

  9. 3D Television

    July 6, 2010 at 6:30 pm

    I also heard a rumor one time that Sony wants to control a 35% share of all the 3D television industry, but I don’t know if its true though…

  10. 3d television

    July 6, 2010 at 8:54 pm

    I have not heard this rumor before but I read another article with the title:”they should have build the highway before they sell a car”.I think this is quite accurate for 3D Tv …..

  11. Steve Tarr, Author of ETF Trend Trading

    July 10, 2010 at 5:24 pm


    It seems to me that the market for 3D TV at the moment is small. If you take into consideration the fact that there are very few 3D programmes / channels available and the high cost of buying one of these sets, not to mention the fact that the technology is far from perfect and a bit gimmicky – let’s just stick to the occasional cinema visit ( for now ).

  12. Security Equipment

    August 13, 2010 at 10:38 am

    Oh yes. 3d televisions will set the new bench mark in home entertainment. I have no doubt that the next generation and majority of current ones will expect 3d in their viewing. I wonder though, if there will be a black box available to link to current Televisions. Similar to the digital set top box!

  13. Samantha

    August 27, 2010 at 9:32 pm

    I personally don’t agree having a 3D television at home. It defeats the special purpose of 3D on cinemas. I’d rather watch specially made movies on 3D theaters instead of watching it everyday at home.

  14. Rich Jenkins

    August 12, 2011 at 4:01 pm

    I am not really a fan of 3D TV for actual TV watching purposes. It is however a fantastic addition to the gaming industry. I love playing playstation or xbox on a large 3D TV as it makes the whole experience incredible. I don’t think that the 3dTV will be a must have accessory in the home though, especially not until they bring out the tech without having to wear the glasses.

  15. Janis Gagliardi

    August 14, 2011 at 9:12 pm

    To buy or not to buy. I think it depends on the person. There are people who always want to be the first. Doesn’t matter to them if it’s logical or not. As long as they’re first, they win.

  16. Rich Jenkins

    August 22, 2011 at 10:43 am

    Janis I think you are right. There are people who like to be the first to jump on the ship when it comes to fashionable technology. The truth is though that in the end they lose because if they just waited 6 months down the line they could save themselves a fortune!

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