So you are looking at starting your first, or next, E-commerce store. This is a great venture that could bear a lot of fruit in the long term, but it is important to get things right from the start. Choosing
your E-commerce platform is the first of many big choices you need to make in order to get your store out there among the masses.
This article will take a brief look at two of the most popular E-commerce platforms, namely Shopify vs WordPress. Now, it must be said, WordPress is not strictly an E-commerce platform. Rather it is a content management system that uses templates and plugins. Therefore you will have to use a WordPress plugin like WooCommerce in order to turn your site into an online store. So in fact to compare the two it would be more like Shopify vs WordPress WooCommerce.
One of the most important aspects of this comparison is that Shopify is purely an E-commerce solution. This means that you are in a way very limited to doing just that, you do not have any room for growing beyond that. So if you are sure that all you want is an online store, then this might be a great option for you.
Shopify is also fully hosted so you do not have to go to a third party to get your site hosted. This makes communication and synchronization much easier. This is truly a one-stop-shop for all your online store needs.
The reason that Shopify has seen such significant growth in popularity is because of its large range
of templates you can use. There are free as well as paid templates to choose from and they will put you well on your way to creating the perfect e-store.
Shopify also offers extensive training, courses, support and mentoring for its subscribers. This will help you greatly by educating you on what works and how it works. Also, look no further that the Shopify app store to update software or install a variety of add-ons.
WordPress, on the other hand, is a much more extensive content management system (CMS). A CMS that currently runs about 65% of all CMS websites online today. This makes it the most popular platform among bloggers, content creators, E-commerce stores, etc.
When using WordPress you can customize your website as much as you like using templates and drag and drop. Or you can even get a web developer to code in certain aspects to get it exactly the way you want it.
WordPress makes use of an open-source, third party created a plug-in system. This means for every feature you want to add you can find a plug-in that has been created for that goal. To turn your site into an online store you can install Woocommerce (or one of the many others). This is a free plug-in that will give you all of the features you need to run a successful store.
That is the basics of WordPress vs Shopify, but before you get started, please do all the research you can to make sure you choose correctly.