In the world of Web 2.0, Facebook likes and positive tweets are greatly coveted by business; more so if they go viral and spread like wildfire, because it means that they’ve struck gold. However, save for celebrities and household brand names, garnering likes and mentions isn’t always easy. Users are always asking questions like “What’s in it for me?” or “What do I get for liking your brand?” This is why daily deal websites such as Groupon and LivingSocial have been such big hits. They give users outrageous deals and offer huge incentives to participants.
Aside from daily deals, contests and promotions have also proven to be successful in getting users’ attention. When used effectively, sweepstakes and promotions can actually put a business on the map. Peer Squared, a Los Angeles-based startup, understands this, which is why they’ve developed ShareAndTell—an online platform that enables businesses to run contest and sweepstakes using Facebook and Twitter.
How It Works
ShareAndTell sets up sweepstakes and contests that reward users for posting or tweeting about certain brands. Whenever participants share a promotion, they get a corresponding number of entries to win prizes from the endorsers themselves.
Their clients, which mainly include small businesses, set up an account with ShareAndTell and pick a plan that best suits their needs. After choosing a prize to give out to participants, the company provides businesses with a widget that they can place on their websites. With this widget, users will be able to share promotions on Facebook and Twitter with just a few clicks, and earn chances to win giveaways in the process.
Unlike other rewards websites, ShareAndTell awards participants with prizes from the endorsers themselves. Joey Caroni, Chief Strategy Officer & founder of Peer Squared, says that this generates more authentic shares, because users aren’t simply putting the word out there to gain generic prizes (i.e. cash or points).
“What’s In It For Me?”
ShareAndTell aims to reward businesses and customers alike. According to Caroni, their website creates “a mutually beneficial relationship between a brand and its influencers. The brand is able to facilitate more authentic word-of-mouth endorsements from their customers, who, in turn, send qualified traffic back to their site and extend the reach of the brand to new customers in their users’ networks.”