Apple has sold around one million iPad 2 tablet devices in the United States in only one weekend, a record that exceeds that set by the original iPad tablet in April 2010. Many retailers reported running out of the gadget just minutes after sales began. The development is even more impressive considering the fact that most industry experts predicted sales within the region of 350,000 to 400,000 in its first weekend on sale.
According to Global Equities Research, around 60% of buyers are existing iPad owners, while 40% are first-time buyers. As buyers around the world, i.e. 26 countries including Mexico, New Zealand, United Kingdom and several European countries, wait for sales in their respective countries to begin on March 25, it remains to be seen whether the overall sale of the iPad 2 will exceed that of the original iPad which sold over 15 million in its first nine months, including 7.3 million to Christmas shoppers in the last quarter of 2010.
Will you buy the iPad 2 if/when it goes on sale in your area?
March 21, 2011 at 7:10 am
I was expecting more than 1 million as i found people so desperate to get a hold on ipad 2 but the news ‘around 60% of buyers are existing iPad owners’ surprised me a bit. That’s obvious i am going to buy it as soon as it is available in my area.
March 23, 2011 at 11:31 pm
That’s just nuts… I don’t understand such brand loyalty as Apple has grasped. If it were me, I’d be a little annoyed that less than a year later my high-tech gadget is already outdated. Apple sure has it figured out!
March 27, 2011 at 5:59 pm
I know. It’s amazing the number of loyal fans Apple have. I suppose that is definitely one of the things that give them the edge over most of their rivals cos they always seem to hit the ground running.