Online classified advertising platforms are traditionally known for charging money to distribute advertisement by businesses and individuals who wish to sell or buy certain services. However, OLX.in is on a mission to change this trend by promoting what it calls ‘the next generation of free online classifieds’. In this instance, users can be anonymous or register to publish their classified ads and have it publicly listed on the OLX Website without cost. In other words, users can list advertisements such as items or goods for sale, classes, real estate, charitable and community activities, vehicles, general services, and jobs by city or province without having to worry about how much it will cost.
Founded in 2006, OLX India offers a wide range of services ranging from education and jobs to buying and selling of all types of products. The overall goal is to provide a simple solution to the complications involved in selling, buying, trading, and organising trade on the Internet by:
- Focusing on ease-of-use through rich multimedia ads.
- Personalising buying, selling and community activity through ‘My OLX’ for registered users.
- Integrating social-media sites and widget support for viral publicity
- Providing access to the Website via mobile and smartphone
- Making their services accessible in over 40 languages in 105 countries.
- Facilitating location-based purchases.
Perhaps, one aspect of OLX marketing campaign that tends to give it the edge in providing the next generation of free online classified adverts is in the use of television. By releasing a number of ad campaigns on TV and using social-media sites such as YouTube, more users can be reached and the idea of offering free classified ads may finally begin to resonate among businesses and individual users of similar sites. This perhaps could lead to a future of free classified ads as competitors begin to realise that the free classified advertising business model is not a bad idea afterall and it could actually be successful.