Unless you have been living under a rock, you will realize that the number of connected devices has grown immensely over the past few years. Also, this pace of growth is unlikely to slow down anytime soon. So, what do you get when you put together an increased number of devices with an equally increased number of sensors? A staggering amount of data. In the face of seamless access to an unprecedented amount of data, businesses across the globe have felt the need for more and better personalization in the context of marketing initiatives. While there are many ways to ensure that, the location-based services today have emerged as a leading way to fortify the marketing efforts and deliver better business results.
However, exactly how do location-based services help businesses, across a broad spectrum of industries, stay ahead of the curve? Well, they empower companies with previously rare insights, which can be leveraged to adjust strategy and consequently achieve high-quality business results. A better grasp of how mobile devices move about in the real world helps businesses deliver relevant content and information to their customers — at the RIGHT time!
There is not even a modicum of doubt that the growing amount of data has ushered in a new age of exceptional marketing, especially via location-based apps. So despite how much they continue to help businesses as well as their customers, the truth is that location-based apps also have to contend with some complex challenges. Allow us to walk you through some of the most common problems in this regard to help you adapt your business strategy accordingly.
1. Data quality: The furtherance of geodata has resulted in myriad providers delivering deficient datasets with accuracy in short supply. With such providers, there is usually very little clarity about both their data collection processes and its efficiency. However, for businesses to properly and fully leverage location data, they must be able to authenticate the data collection system.
2. Irregularities in access: Research has shown that about 46 per cent of youngsters and one out of every three adults do not keep their location on all the time owing to a variety of reasons. Such inconsistent location access makes it quite challenging for mobile apps to track the user’s location. It, in turn, means that the apps are unable to fulfil the goal of delivering highly-customized services. While this doesn’t mean the app’s ability to provide location-based services is diminished; it just says that the quality of service takes a hit, leading to consumers ditching the app.
3. Cleaning data: For location data to contribute to a business, it must first be cleaned and normalized. Unfortunately, this can prove to be quite a difficult task primarily because transforming the data into a workable format is not nearly as easy it may seem. Also, then one must also ensure that the data is not only accurate but also up to date.
While GPS app development offers virtually limitless potential and advantages, businesses must first address issues such as the ones discussed above. You can be rest assured to realize the benefits provided by location-based apps.