These days if you want to build a strong and distinguishable voice for your brand, it takes more than promotion and marketing. Giving you brand an identity is more important than ever.
One of the most important factors that can help you skyrocket your marketing effort and help you build your brand’s voice is through creating a storytelling marketing campaign. According to statistics, about 79% of users opt to scan the web rather than reading something word by word.
If you have any plans to build a strong business identity for your brand, you may want to start practising storytelling marketing in social media.
Here are some ways to master the art of storytelling in social media marketing.
Create A Sense Of Excitement
One of the characteristics of a great story lies on its structure and sequence and one of the cons of social media that you can actually leverage on is their limitation in posting updates. You can create a sense of anticipation among your users by creating a sequence of ads that creates one interesting story.
Take, for example, Nike’s mini video series for “Better for It” campaign. The Youtube series “Margot vs. Lily” is a story about two sisters who made a bet on New Year’s Eve and consist of eight episodes that made a buzz among millennial. It made waves in social media and has created a renewed hope for long-form advertising as it has been successful in creating a storytelling marketing that captured the attention of millions of users.
Just like what writers are doing, you also need to create a structure that will make readers stick until the end of your story. Follow Freytag’s pyramid for s dramatic structure of your marketing campaign.
Stir Emotions With Content
Emotional advertising is one of the factors you should consider in your storytelling campaign. Emotional marketing is about 31% more effective than any other marketing according to a report.
Creating a social media post that can stir the emotions of users requires your understanding of your market values. What are their interests, their culture and what do they value the most? Selling product isn’t enough anymore. You need to link feel-good emotions in your social media campaign to create positive impressions among your consumers.
You became memorable to the crowd when you create marketing content with consideration to human emotions to build a deep connection to your consumers. You can make use of your previous unpopular content which you think are great but have not been properly distributed. Repurpose them for your social media marketing to reach target users and attract their attention.
Every story you tell to your consumers needs to be authentic. That’s how storytelling marketing works. If you want to make it big in your industry, you need to be authentic with your marketing campaign.
Allow your business to collaborate with consumers so you can create an authentic storytelling campaign. Let them share their experience or share local stories that will propel the interest of your target market.
Being authentic with your campaign allows your business to extend your connection to a wider reach of audience that shares the same interest, thus, your brand has more chances to get recognize in the market.
Undeniably, social media plays a very crucial role in business growth. Social listening, content and interaction are three factors that can help you have a successful social media campaign for a business. Storytelling marketing can help you achieve those factors.
So whenever you are ready to start creating a compelling story, try to follow these tips and start building a strong brand identity in social media.