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Making The Most Of Facebook To Promote Your Business

What will you do to sell your toys in a festival with a crowd of thousands of people? Of course, you have to get to a higher place, raise your voice and get the attention of people by calling out to them. This is what you have to do in the online world as well. You have to get the attention of people by raising your voice to a level where they can hear you. On the internet this is done by going a step further than just creating a traditional website for your business. Blogging and creating a page on a social network is the extra mile.


Creating a Facebook page is crucial for any business today and it’s much more than creating a personal profile on any social network. A fan page is a completely different concept and managing this page requires some patience, skills, consistency and innovation. There are many different ways that you can use get Facebook fans through your Facebook page. However, one important thing when you are creating your Facebook page is to give it an attractive name. Remember, once you have named your page it is impossible to change and modify it in future.

Don’€™t forget that your page can be given a custom URL as well and you don’€™t even have to pay for that. Your Facebook page can include information about your business, text content, photos, discussions, reviews, links, etc. Lucas, a social media expert from says, “whenever you create a page you must use your available resources to your advantage first. Never forget to ask your friends, relatives and other acquaintances to become fans of your page on Facebook. Once your friends and relatives have become your Facebook followers they will automatically become an invitation to other users they have in their Facebook contacts“.

Furthermore, the link to your Facebook page should be shared as much as possible and your website and blog are the first places where you should have your link put up. Additionally, don’€™t forget to use the Facebook ad service. By paying a small amount of money to Facebook you can have your ad displayed on Facebook and the fact that your ad will be displayed to only the relevant people, filtered on the basis of their genders, ethnicities, ages etc. is great news. When your page has been created and there is some content on it, you should link it to some more interesting content.

Let the relevant news from around the world be posted on your website through feeds and blog posts. Give links to interesting stuff related to your business and keep your visitors engaged. Always be prepared to give something to your Facebook followers and fans too. Offer a small reward in the form of a discount or bonus when they like your page on Facebook or start following you. Now that your page is complete and in a running condition, manage it. The most important aspects of managing the page include frequent updates, consistency in posting interesting content, listening to customers, responding to their inquiries and frequent rewards.

Written By

Waqar Hassan is a Blogger, Author and Entrepreneur who heads an IT & Web Company. He loves writing and manages several blogs including and Waqar Hassan is one of the top Freelancers in the SEO and Digital Marketing Industries. He can be contacted at http://www.waqarhassan.con OR via [email protected].



  1. Rohit Dubey

    January 18, 2014 at 9:23 am

    True fb can be used to promote business or anything it may be.!!
    Thanks for the info.

  2. Eric Rubens

    January 19, 2014 at 4:27 pm

    I agree with you Waqar. To have a Facebook page is vital for any online business. You will lose a lot of potential traffic if you don’t use this great opportunity and it’s free too. Thanks for sharing.

  3. Waqar Hassan

    January 20, 2014 at 2:06 pm

    Thanks for the input Rohit and Eric. As I have already discussed in my post above, we cannot deny the importance of Facebook fr the growth of any business. Facebook has also been a great help for individuals (especially women) who wanted to do some home based business. I know many people whose business is entirely based on their Facebook Page. These home based businesses include homemade products, bakery items, clothes and much more.

  4. David

    January 20, 2014 at 2:12 pm

    Their are billions of people that are using the Facebook for the promotion of their business. Well the help of business they run their enough business to make a heavy profit. This is the main reason that the online business owners give first priority to Facebook in social media world.

  5. Waqar Hassan

    January 20, 2014 at 2:17 pm

    True, David. On the other hand, it’s always helpful for the consumers or general public too when it comes to choosing between multiple companies/services. They can decide who to buy from by looking at others’ comments or feedbacks on Facebook pages of different businesses.

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