What will you do to sell your toys in a festival with a crowd of thousands of people? Of course, you have to get to a higher place, raise your voice and get the attention of people by calling out to them. This is what you have to do in the online world as well. You have to get the attention of people by raising your voice to a level where they can hear you. On the internet this is done by going a step further than just creating a traditional website for your business. Blogging and creating a page on a social network is the extra mile.
Creating a Facebook page is crucial for any business today and it’s much more than creating a personal profile on any social network. A fan page is a completely different concept and managing this page requires some patience, skills, consistency and innovation. There are many different ways that you can use get Facebook fans through your Facebook page. However, one important thing when you are creating your Facebook page is to give it an attractive name. Remember, once you have named your page it is impossible to change and modify it in future.
Don’t forget that your page can be given a custom URL as well and you don’t even have to pay for that. Your Facebook page can include information about your business, text content, photos, discussions, reviews, links, etc. Lucas, a social media expert from marketing-heaven.com says, “whenever you create a page you must use your available resources to your advantage first. Never forget to ask your friends, relatives and other acquaintances to become fans of your page on Facebook. Once your friends and relatives have become your Facebook followers they will automatically become an invitation to other users they have in their Facebook contacts“.
Furthermore, the link to your Facebook page should be shared as much as possible and your website and blog are the first places where you should have your link put up. Additionally, don’t forget to use the Facebook ad service. By paying a small amount of money to Facebook you can have your ad displayed on Facebook and the fact that your ad will be displayed to only the relevant people, filtered on the basis of their genders, ethnicities, ages etc. is great news. When your page has been created and there is some content on it, you should link it to some more interesting content.
Let the relevant news from around the world be posted on your website through feeds and blog posts. Give links to interesting stuff related to your business and keep your visitors engaged. Always be prepared to give something to your Facebook followers and fans too. Offer a small reward in the form of a discount or bonus when they like your page on Facebook or start following you. Now that your page is complete and in a running condition, manage it. The most important aspects of managing the page include frequent updates, consistency in posting interesting content, listening to customers, responding to their inquiries and frequent rewards.