Magento is among the best open source powerful CMS tailored platform for e-commerce websites. The major advantage of open source solutions is that anyone from the community can essentially contribute to the product development. The flexibility of these systems allows the users to easily expand the functionality by their own means and efforts or by simply hiring a professional. The quality along with the credibility of the Magento platform has been proven with numerous users using it all over the world.
Features of Magento
It is quite tough to find an e-commerce platform which provides the customization options that are provided by Magento. The in-built essentials provided by it allow the users to easily create product catalogues along with detailed item descriptions as well as add images along with features, show similar products etc. It is quite possible to start as well as maintain different online stores at once and even set various languages, enable the use of different pricing methods as well as payment options within the user-friendly admin panel of Magento. It is why Magento eCommerce development has increased over the years.
As far as pricing policies go, it allows the store owners to easily differentiate the prices along with discounts as per the different sections of buyers. Another major advantage is that the users can easily create sitemaps in the particular XML format along with links to different site pages. There are different extensions which can improve the overall functional capacity of the online store. You can easily develop an e-commerce website within this framework of the Magento.
2. Improved Catalogue Management
It is quite vital for small as well as large sized businesses. With the Magento platform, the store owner can easily import all of the product contains all at once. It also saves a lot of effort and times. It provides effective product management along with item comparison, favourite as well as related products which are quite useful for big stores.
3. Enhanced Reporting System
In case you wish to keep a keen eye on the store, then you will certainly be pleased with the data analysis feature which is offered by Magento. It monitors everything from the shop visits of the customers to product movements and lots more. It is mentioned in the Magento official website that the customer can easily gain success to over 100 reports that can be quite helpful in improving the business performance. After the report is duly products, it easily gets updated on a permanent basis. By using this advanced system, the user can easily build a data-driven and efficient organization.
4. Unique Business Intelligence Tools
Another great feature of Magento is the user interface duly designed as per the cutting edge and latest UI and UX design and trends. Since it is completely customizable, one can easily choose which design or theme that he wants to apply to a particular and specific category of the products. Also, due to the enhanced product search as well as site navigation, the customers don’t have to face any type of challenges while they are shopping online at the store.
It is also worth considering that the Magento websites are quite mobile-friendly and they function seamlessly across different type of mobile devices. It provides a unique user experience that increases the chances of the return of the customers, over and over again. Hire a Magento developer who can easily use these intelligence tools to provide better insights.
5. Option of Scalability
Scalability is the landmark feature of Magento. While different other website platforms are mainly developed to serve the requirements of basic e-commerce, Magento is positioned as a CMS for the online stores which wish to scale in future. A large variety of Magento products along with free as well as pro plans along with business solutions are duly elaborated to cater the requirements of even the most demanding customers. Any Magento development company can offer its clients to easily expand their online stores as per the growing demands.
WooCommerce is a free WordPress plugin for e-commerce with the modifiable and open-source code. In case you are well-aware of WordPress, then there isn’t a steep learning curve to easily harness the best out of this plugin workings. A plethora of extensive documentation, video tutorials, and user manuals are duly available. The dashboard is quite easy to use, and its interface is very non-obtrusive. It can become quite complicated if you ever wish to enhance the overall capacity of the plugin by means of integrating extensions.
The system has quite a broad international WordPress community enthusiasts who are generally busy in creating new ideas as well as well as improving the plugin. It is quite easier and lighter to use than Magento. The system is duly oriented to be easily used by the store owners of different calibres. However, anyone can easily find that it actually lacks a lot of features that Magento offers.
Features of WooCommerce
1. Ease of Selling
This plugin provides support to a wide range of products from tangible items to digital services and products. Up-selling and cross-selling options can easily play a major role in creating a brand new promotional campaign.
2. Digital Marketing
Since the plugin is actually based on WordPress, which is a great CMS for blogging and it functions quite well for e-commerce digital marketing campaigns.
There isn’t any requirement to integrate the online blog to the store as you are provided with an in-built one for the purpose of writing as well as sharing the ideas.
It also inserts different extra element to the landing page which allows you to use shortcodes. You can certainly find it quite useful in the social media and email campaigns.
3. The wide range of Official Extensions and Themes
The entire market is crowded with a wide range of solutions ranging from search tools to shipping enhancements and even payments.
It also has a theme section on its plugin website where you can easily download different themes to easily get an aesthetically beautiful website for your online store.
4. Enhanced Customization
All the blocks, pages and design elements of the website can easily be modified. It is quite easy to configure language, currency as well as measure settings in order to suit the selling style. It also provides an improved shopping experience, and the sellers can easily add an unlimited number of attributes, photos and even tags to their products. The plugin also assists in increasing the loyalty of the customers by means of showing their reviews on the product page.
We have carried out an in-depth and detailed comparison of both of these platforms. We have shown that both of them have their unique capabilities and features to suit the requirements of the users. Magento is a great option for a well-established online store which has a large number of clients while WooCommerce is best suited for trading startup. WooCommerce is relatively less expensive. Features and capabilities of both of these platforms along with their costs allows you to choose the one that suits you the best.