The world of marketing, much like every other endeavor in the world, is a continually evolving space. And this evolution has had several ramifications for the business world, especially in the context of serving customers — or how companies now do it, to be precise. It is because today’s customer is poles apart from the kind of audience businesses have served thus far. Empowered by advanced technologies as well as the convenience they bring along with them, customers demand and expect the highest levels of customer service. And to successfully deliver on those expectations, businesses need much more than the archaic marketing principles that the world has relied on for so long.
It is where new concepts, such as location-based marketing, comes in. According to a report, companies in the US alone spent more than $26 billion on location-based marketing endeavors. That, ladies and gentlemen, is how potent geo-targeted marketing initiatives have already proven to be. Why? The list includes critical gains, such as better engagement, acquiring vital customer insights, increased customer base, and so much more. However, to truly glean the benefits of this technology, it is imperative to understand the latest trends as well. To that end, we have listed some of the most popular location-based marketing trends you need to watch out for.
- Smart spaces: Easily one of the fastest-growing trends in the industry, intelligent spaces are merely physical spaces with the provisions to enable people to interact and engage with interconnected devices. This nifty technology has allowed companies to engage with customers wherever they are, acquire better data about customer behavior, push non-intrusive ads, and so much more.
- Hyperlocal marketing: Hyperlocal marketing, which refers to the targeting of customers based on their physical location within a highly specific area, allows marketers to deliver personalized content to customers at the right time, i.e., when they are within a pre-defined geographical area. It has proven to be highly valuable for driving substantially better business.
- Localized mobile apps: One of the most significant realities about customers today is that they increasingly want offerings that are relevant to them, i.e., that are adapted to their desires, preferences, and more. It is where app localization, i.e., offering apps in local languages to boost their reach substantially. Research has shown that mobile apps constitute 90 per cent of phone usage today; this shows just how important it is to engage with your customers in the language of their preference. Doing this also results in a substantially better return on investment, better visibility in the market, and so much more.
Trends such as these, along with others like geo-fencing, beacon technology, and augmented location, among others, are highly effective indicators or what customers want as well as the means that have demonstrated the ability to fulfill these requirements. So, not only should you undertake a GPS mobile app development project for your business right away, but also be sure to integrate these trends in your strategy when you do.