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Kindle Fire Sales Reach An All-Time High During Black Friday – But Are They Protected?

Black Friday.  Many of us think of frantic shoppers, hundreds of carts bolting through aisles and lines 400-people long at 5:00AM.  Every year, Black Friday arrives the day after Thanksgiving when shoppers can find the best deals available in their local stores—from Target to Best Buy, Walmart to Macy’s.

Black Friday has become more and more “tech-y” with time.  In fact, one of the hottest items that was sold on Black Friday 2011 was the Amazon Kindle—one of the most popular tablets available today.

According to Amazon, Black Friday resulted in the company’s best-ever sales for its Kindle devices, with the new Kindle Fire tablet leading the pack.  It was reported by Dave Limp, vice president for Amazon Kindle, that customers purchased four times as many Kindle devices as they did last Black Friday.  One analyst from Amazon said that the company took 500,000 pre-orders a month before Black Friday alone!

But what does this mean for consumers and what does this mean for Amazon?  Without a doubt, Amazon is already happy with their holiday sales.  But are customers satisfied with their purchases?  The new Kindle Fire is this year’s hot new item, and in order to be 100% satisfied with a purchase, a consumer may want to buy a little peace of mind too—for example, in tablet protection.

When running out of the store with the Kindle Fire, what if a customer drops and cracks it?  What if, while Santa is sipping on his milk, he spills on the Kindle Fire as he’s setting it up for little Johnny?  What if the dog gets into the wrapped Kindle and completely damages it?  You’ll want that tablet insured—especially during a chaotic time like the holidays.

So don’t go out and purchase a new tablet without also purchasing a little peace of mind.  The Kindle Fire (and tablets in general) can easily be insured by companies such as ProtectMe Plans.  It’s a small price to pay for an amazing Black Friday find and a successful holiday season!

Written By

I work for MobileMotive LLC, a trusted extended warranty provider that specializes in simplifying and streamlining product protection plans for popular consumer electronics and appliance purchases such as the iPhone and tablet devices. (Enchanted by all things tech!)



  1. Danny

    December 23, 2011 at 10:22 am

    I thought this article was about amazon protected against black friday sales, like “do they have enough units?”. because that is seriously a big amount.

  2. bilal

    December 27, 2011 at 11:53 am

    what is this black friday thing like can you explain ….

  3. Thomas Rosenstand

    January 3, 2012 at 3:55 am

    I don’t know about Black Friday because I always stay away from shopping that day. Too much of a crowd for me 🙂 The Kindle Fire is well worth the money – I can tell you that much!

  4. Jac Morton

    January 4, 2012 at 3:27 am

    Amazon Kindle Fire is really am a very hot gadget to have. I think your idea of having it secured by insuring it can be a good idea. I never thought that hot item such as Kindle can be insured like other valuable property that we usually insured. I like to ask if ProtectMe Plans can also be applied to the latest gadget we purchase online?

  5. Jodel

    January 22, 2012 at 3:21 pm

    I just got my Kindle Fire last holiday season. It’s great, the features are fantastic and it is only $199.

  6. Ben

    September 14, 2012 at 3:40 pm

    amazon is the best way of doing online shoping…i really like its rules.

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