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Is Google + Relevant To Social Media Marketing?

Social media marketing is all abuzz about Twitter and Facebook, leaving the often ridiculed Google + in last place. Here is a brief description of what it is.

“Google+, a social network operated by Google, Inc., launched on June 28th, 2011 with integrations across a number of Google products, including Buzz and Profiles.

One key element of Google+ is a focus on targeted sharing within subsets of your social group, which are what Google calls Circles. Circles are simply small groups of people that you can share to, each with names like friends, family, classmates and co-workers.

Another feature that’s widely discussed is “Hangouts,” Google’s new group chat feature. Instead of directly asking a friend to join a group chat, users instead click “start a hangout” and they’re instantly in a video chatroom alone. At the same time, a message goes out to their social circles, letting them know that their friend is “hanging out.” Friends can then join the hangout as long as they have been placed in a circle that was invited by the person who created the Hangout.” (Freebase)

Though a lot of people are not going to jump the bandwagon, there are reasons why Google + will be good for social media marketing efforts. Here are a few reasons why.

Easier Information Dissemination

There are some bits of news that you most likely want to share with all your followers or contacts but there are times when what you want to say may be of good use to just some of them. This is one way Google + has made it easier for users to segregate their contacts and categorize them.

It Is User-Friendly

Do you remember how flustered and frustrated people got when Facebook rolled out big changes to their interface? Since then, they have been making changes to their site that people have claimed made their lives much more complicated. With Google +, things are kept straightforward. It prevents unnecessary clutter and does not require its users to sift through a virtual avalanche to view what they need. Also, Google + is ad-free.

People Can Hangout

This has been a mainstay in Google + but it can still be said that it is one of the best way to have video chats with a designated circle of people. It takes a bit of technical know-how but is great for meetings when people cannot be together physically.

It Features Communities

This is like the Groups function of LinkedIn or Facebook and a great way to get people with shared interest together under one roof, so to speak.

It is still Google and that is already worth something

It may sound like nepotism of sorts but you must remember that Google is the top search engine in the world and Google + was created by the geniuses behind Google Search. It goes without saying that content that is featured on Google + will show up quickly, and on a more regular basis than other social media platforms. Its users may not spend a lot of time on the page but the fact that the content is on a Google page, your SEO campaign will most likely skyrocket with minimal effort.

Since it is Google’s social media network, it is integrated with Google Search. People with Google + accounts can check to see if someone in their circle has shared any search result. It works the same way recommendations do and are more likely to be read by others since they see that others who have the same interests have done the same. Likewise, Google + now has integrated their social networking service with Google News. Aside from seeing their updates on their actual Google + pages, they can see updates as they appear on their Google News page.

Written By

Leiden Johnson is a photographer by trade but loves all those geeky, tech stuff and the outdoors. If she's not working or going out, you can see her in front of her computer either writing about anything or playing MMORPG’s which helps her to be more creative in her photoshoots. Follow her on Twitter.



  1. myles

    February 3, 2013 at 3:36 pm

    Yea , Google+ is a really has become an inportant tool for marketing with its increasing number of audience and moreover , the SEO impacts it has on your marketing.!! 🙂 Nice Post BTW.

  2. Ravi

    February 3, 2013 at 7:21 pm

    I guess google considered Google +1’s for a Blog when they consider updating a Pagerank. So it’s important and obviously relevant to social media marketing

  3. Charlie

    February 4, 2013 at 6:30 am

    In my opinion, Google+ is an integral part of social media marketing. And is the 2nd largest social media platform at present. I always include in the implementation of my social media plan, and have found it quite beneficial.

  4. sanchit

    February 4, 2013 at 7:10 am

    yes, G+ is really good for marketing. It has lot of users. So many tools and working is easy and human interaction is good.
    It makes a good effect on Marketing as well as SEO.

  5. Evan

    February 4, 2013 at 8:19 am

    I really hope that Google + will become a powerful social network like Facebook. it is developing day by day and soon it can become a great marketplace for any business online!

  6. bonooobong

    February 5, 2013 at 7:24 pm

    That sounds pretty cool to me, because I’ve just started my blog in the last couple of weeks, and I had been searching for the best social media platform for some online marketing for a while when I found your blog. Although I’ve resisted to create a G+ account before, because I already have a Facebook account for my personal contacts and a LinkedIn for professionals. But I also recognize the marketing power of some new social media platforms, like pinterest nd instagram as well. I can picture myself that Google+ might be a great one for this as well, because it is integrated in the most common search engine. I have heard that if you have a Google+ account connected to your blog, your profile picture appears next to your blog posts in the google search results list, and I think that’s pretty cool.

  7. chiru

    February 6, 2013 at 11:27 am

    Yes, i totally agree that Google+ is also one of the best social networking site and by using this we can develop social media marketing..

  8. Alex

    February 11, 2013 at 6:13 am

    Yes G+ is best social media and Google also consider G+ votes for search engine ranking.

  9. Alan

    February 13, 2013 at 5:09 am

    Google Plus is an important platform for the businesses. It incorporates the best parts of Facebook, Twitter and Linkedin. Google has a huge impact on people who wish to search the web. Google plus combines the features of search with social aspects.

  10. santosh Kumar

    June 11, 2013 at 12:38 pm

    Google plus is best social networking site for attract the visitors. it create large community of friends. great blog.

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